Mark Frasco Presents Business Builders: Business Growth in an Uncertain Economy at FABTECH  |  1:30 PM - 2:30 PM  |  Room: S-330, Session Number: F48  |  10-15-24  |  Visit COACT at Booth #S29066         

Strategic Growth Has More to Do with Process Than it Does Technique.

Buyers don’t buy until they trust. Social capital, trust can only be built with quality interaction – human interaction is the key.

office employee works on her laptop

The COACT Process

We learn your business, help determine your strategic growth architecture, and become an accountable, integral member of your business growth team.

When you hire COACT it is as if you were to build a fully staffed business development and marketing team, installed best-in-market tools, and designed a performance management, metrics, and process control discipline – building a competitive advantage of your top-of-funnel functions. Our professional business development outreach team is supported by a fully functioning marketing team consisting of content writers, graphic designers, a videographer with drone capabilities, social media experts, web developers, software engineers, and a business development outreach team.

COACT designs, installs, and executes best practices in building brand position and awareness, while developing and managing relationships with high-value targets who will be strategically important to your future growth. ‘Clicks’ and ‘likes’ are cute, but we’re serious about creating human interaction that builds relationships that will be meaningful to the future success of your business – COACT is the preeminent full-service strategic growth agency.

We create and track ‘clicks’ and ‘unique visitors’ but we’re most interested in having conversations with decision makers.

Strategic growth is a daily discipline, not an as-needed activity.

Our process helps build relationships, using a regular frequency of quality interaction, eliminating the variable of timing.

Sales Continuum

Imagine the business growth system on a zero-to-ten sales continuum, where ten is making money. On that continuum, about seven is where you offer a proposal for your services or products. A successful proposal using strategic outreach leads to an award, performing the work and taking payment… ten! At COACT, we call this seven-to-ten side of the business, the Supply Side.

On the Supply Side, you have made major investments – rightly so. This is where you service and manage your customer relationships and improve the value you deliver. Your people, highly refined processes and a performance system are dedicated and featured on the Supply Side. There are organizational charts, job descriptions, process flow charts, dash boards, and spreadsheets to communicate and monitor progress and results.

We know that we need to strategically identify and increase demand to build a prosperous business system; however, as we reflect on our business model, we rarely find the same attention to detail and dedicated resources assigned to the zero-to-six activities on the sales continuum – the Demand Side.

COACT designs, installs, and executes best practices on Demand Side, prospecting, pre-qualifying, and position strategic opportunities for your professional sales team to propose and close.

Learn More

Timing is Everything

We know that buying systems don’t buy, they don’t engage until they trust the selling system. This trust is built on social capital that can only be developed through quality interaction. This quality interaction increases the comfort level of the buying system and reduces the perceived or real risk associated with engaging.

The COACT process builds relationships using a regular frequency of quality interaction to eliminate the variable of timing in the strategic outreach of your sales strategy. Christmas card marketing does not work. Timing is the most critical variable in business-to-business sales. You are either memorable and valued at the time of need, or you’re not.

Learn More

Price vs. Value – Brand Placement

When you find yourself responding to ‘price buyers’ or are struggling to maintain margins with current customers, you have likely fallen into a brand placement trap. The main feature of this trap is the mismatch between the value you supply, from the perspective of the buying system, and the price they are willing to pay. It may be time to revisit your value proposition in the market and begin the work of matching your model with that value.

Brand placement positions your product or service in the minds of customers relative to competitors. We use marketing strategies and messaging to highlight our unique value and our place in the competitive marketplace. A differentiated offering serves this placement by providing specialized features, superior quality, or distinct branding that competitors lack.

This unique value proposition directly dictates the target market you choose to pursue. Instead of appealing to a broad, generic audience, the brand focuses on a specific demographic, psychographic, or behavioral segment. These customers actively seek out and highly value those specialized traits. Nordstrom customers don’t go to Target for their button up shirt, or new blouse. Nor do Target customers expect to attract and serve Dollar General customers. But don’t be fooled. Each of these models is brilliant at brand placement and each is massively successful.

Aligning a distinct product or service offering with a precisely defined audience maximizes marketing efficiency. It builds deep brand loyalty and secures a highly profitable market niche. Finally, you will spend more time talking about differentiated value, and less time talking about price. During our engagement launch phase, we call Physics, COACT helps our clients identify and leverage their unique brand position in the competitive landscape.

Learn More

Not All Revenue is Created Equally

Not all revenue is created equally. Thinking about categories of revenue reveals the quality of your business growth process and leads to more mature business growth structures. Thinking about revenue that comes from fans, friends, and futures delivers meaningful insights into the performance and investment of your business growth system.

Fans deliver the most consistent revenue streams. They are enthusiastic advocates who drive meaningful, organic growth. Credibility is firmly established. Because they buy into your core mission, they are typically less price-sensitive and more likely to refer high-value accounts, making their revenue incredibly cost-effective. Revenue frequencies are high, competition is low, proposal win rates are high. Their experience with your people and system has reduced their perception of buying risk.

Friends represent stable, but sometimes more transactional, recurring revenue. These reliable, ongoing client relationships provide financial predictability but will require continued account management and periodic outreach to maintain. They are past customers, partners, and connectors in your network. Your model has credibility, but it is not deeply established. Revenue frequencies are moderate, there is competition, and proposal win rates are lower.

Futures are strategic targets, prospective clients. They represent your upcoming pipeline and are typically larger in numbers. There is little or no credibility built initially. Futures are typically determined through research that is guided by strategic thinking. Revenue frequencies are low, there is intense competition, and proposal win rates are the lowest. Why do we pursue Futures? Assuming you are maximizing your potential with your Fans and Friends, it is logical to expect that over time there is attrition, competitive attacks, economic change that causes your fixed revenue streams to become strained, diminished. If you have a well-established Futures structure, you are prepared to overcome the decline. If you wait for the decline before pursuing Futures it is often too late.

Balancing these segments is essential. Relying solely on Fans is a risky strategy, while a healthy mix ensures sustained profitability and stable growth.

Leveraging Your Competitive Advantage

Competitive differentiation, your competitive advantage, is how you set your business apart in a crowded, highly competitive marketplace. Your competitive advantage manifests itself through the strategic collection of your core competencies, those activities, skills, and deliverables that clients need and buy.

Rather than merely matching rival features, true distinctiveness requires mastering and solving the unmet needs of a customer. The objective is to develop and drive your competencies deeper into the articulated and unarticulated needs of the prospective buying markets.

If we do not pay attention, we often find ourselves misaligned with the needs of buying markets and obsess over the competition, working at creating parity, or less.

In our work with our clients, COACT helps identify the underlying, unarticulated needs of prospects, gaps in the market—these silent pain points or unmet desires users experience. When brands take the time to identify and act on these hidden frustrations, they foster genuine innovation. Instead of competing in a race to the bottom on price, utilizing customer-centric strategies allows our clients to build authentic brand trust, secure deep loyalty, and carve out a sustainable advantage.

Process Eats Technique for Lunch

We have learned over the years that when you put a top performer in a poorly designed or managed business growth process that top performer will underperform. Interestingly, the opposite is also true. You can put an average performer in a highly refined process and they will overperform.

Good process design and management drive sustainable business growth results. While individual talent, a firm handshake and a joke, can yield short-term wins, reliable scaling demands structured, repeatable systems.

Process eats technique for lunch because it eliminates inconsistency, scales effort, and enables higher levels of accountability. A well-defined process creates a roadmap that any competent team member can follow to generate predictable results.

Systems turn unpredictable art into a measurable science. When companies document and optimize their workflows, they reduce costly errors, save time, and free up leadership to innovate rather than micromanage. Technique gets you off the ground, but rigorous process is the engine that scales an enterprise from a localized startup into an industry leader.

Learn More

Price vs. Value – Brand Placement

When you find yourself responding to ‘price buyers’ or are struggling to maintain margins with current customers, you have likely fallen into a brand placement trap. The main feature of this trap is the mismatch between the value you supply, from the perspective of the buying system, and the price they are willing to pay. It may be time to revisit your value proposition in the market and begin the work of matching your model with that value.

Brand placement positions your product or service in the minds of customers relative to competitors. We use marketing strategies and messaging to highlight our unique value and our place in the competitive marketplace. A differentiated offering serves this placement by providing specialized features, superior quality, or distinct branding that competitors lack.

This unique value proposition directly dictates the target market you choose to pursue. Instead of appealing to a broad, generic audience, the brand focuses on a specific demographic, psychographic, or behavioral segment. These customers actively seek out and highly value those specialized traits. Nordstrom customers don’t go to Target for their button up shirt, or new blouse. Nor do Target customers expect to attract and serve Dollar General customers. But don’t be fooled. Each of these models is brilliant at brand placement and each is massively successful.

Aligning a distinct product or service offering with a precisely defined audience maximizes marketing efficiency. It builds deep brand loyalty and secures a highly profitable market niche. Finally, you will spend more time talking about differentiated value, and less time talking about price. During our engagement launch phase, we call Physics, COACT helps our clients identify and leverage their unique brand position in the competitive landscape.

The COACT process builds relationships using a regular frequency of quality interaction to eliminate the variable of timing in the strategic outreach of your sales strategy. Christmas card marketing does not work. Timing is the most critical variable in business-to-business sales. You are either memorable and valued at the time of need, or you’re not.

Learn More

Not All Revenue is Created Equally

Not all revenue is created equally. Thinking about categories of revenue reveals the quality of your business growth process and leads to more mature business growth structures. Thinking about revenue that comes from fans, friends, and futures delivers meaningful insights into the performance and investment of your business growth system.

Fans deliver the most consistent revenue streams. They are enthusiastic advocates who drive meaningful, organic growth. Credibility is firmly established. Because they buy into your core mission, they are typically less price-sensitive and more likely to refer high-value accounts, making their revenue incredibly cost-effective. Revenue frequencies are high, competition is low, proposal win rates are high. Their experience with your people and system has reduced their perception of buying risk.

Friends represent stable, but sometimes more transactional, recurring revenue. These reliable, ongoing client relationships provide financial predictability but will require continued account management and periodic outreach to maintain. They are past customers, partners, and connectors in your network. Your model has credibility, but it is not deeply established. Revenue frequencies are moderate, there is competition, and proposal win rates are lower.

Futures are strategic targets, prospective clients. They represent your upcoming pipeline and are typically larger in numbers. There is little or no credibility built initially. Futures are typically determined through research that is guided by strategic thinking. Revenue frequencies are low, there is intense competition, and proposal win rates are the lowest. Why do we pursue Futures? Assuming you are maximizing your potential with your Fans and Friends, it is logical to expect that over time there is attrition, competitive attacks, economic change that causes your fixed revenue streams to become strained, diminished. If you have a well-established Futures structure, you are prepared to overcome the decline. If you wait for the decline before pursuing Futures it is often too late.

Balancing these segments is essential. Relying solely on Fans is a risky strategy, while a healthy mix ensures sustained profitability and stable growth.

Learn More

Our Sales Synergy process delivers excellence in support of your sales professionals.

It all begins with Physics – our team becomes oriented to your organizational history, culture, customer success stories and products and services. We help you to strategically define your business model, focus your go-to market strategy, choose your future customers, and sharpen your message.

This is the first step in building your strategic architecture.

Next, we install a Rhythm of communication and learning. By targeting your ideal customer profile, we learn about your prospects’ buying systems and their motivation to buy. Our team does the heavy lifting- profiling, prospecting, pre-qualifying, and positioning new business opportunities for your professional sales team to propose and close.

All this is put in place to help your organization build Mastery in the market. Our goal is to supply your organization with a meaningful, sustainable competitive advantage, making you the competitor of choice. We do this by gathering information over time, which we organize and analyze, then share with your team to leverage knowledge to gain competitive advantage and differentiate your company in the market.

The faster you can learn something useful that you didn't know and apply it to your benefit, supplies the momentum to build competitive advantage.

GATHER

ORGANIZE

ANALYZE

LEVERAGE

Gather

We gather information through proactive research based outreach to your strategic targets.

Organize

We then organize what we learn about buying systems and a prospect's motivation to buy in our CRM, metric system, and activity reports.

Analyze

Our Strategic Growth Advisors analyze that data to determine next steps in your strategic growth campaign.

Leverage Knowledge

Lastly, we leverage that knowledge to gain competitive advantage and differentiate your organization in the market.

GATHER

ORGANIZE

ANALYZE

LEVERAGE

Privacy Preference Center

Privacy Preferences

PRIVACY POLICY

Last updated January 05, 2024

This privacy notice for COACT Associates ("we," "us," or "our"), describes how and why we might collect, store, use, and/or share ("process") your information when you use our services ("Services"), such as when you:
Visit our website at https://teamcoact.com/, or any website of ours that links to this privacy notice

Engage with us in other related ways, including any sales, marketing, or events
Questions or concerns? Reading this privacy notice will help you understand your privacy rights and choices. If you do not agree with our policies and practices, please do not use our Services. If you still have any questions or concerns, please contact us at webadmins@teamcoact.com.

SUMMARY OF KEY POINTS

This summary provides key points from our privacy notice, but you can find out more details about any of these topics by clicking the link following each key point or by using our table of contents below to find the section you are looking for.

What personal information do we process? When you visit, use, or navigate our Services, we may process personal information depending on how you interact with us and the Services, the choices you make, and the products and features you use. Learn more about personal information you disclose to us.

Do we process any sensitive personal information? We do not process sensitive personal information.

Do we receive any information from third parties? We do not receive any information from third parties.

How do we process your information? We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent. We process your information only when we have a valid legal reason to do so. Learn more about how we process your information.

In what situations and with which parties do we share personal information? We may share information in specific situations and with specific third parties. Learn more about when and with whom we share your personal information.

How do we keep your information safe? We have organizational and technical processes and procedures in place to protect your personal information. However, no electronic transmission over the internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Learn more about how we keep your information safe.

What are your rights? Depending on where you are located geographically, the applicable privacy law may mean you have certain rights regarding your personal information. Learn more about your privacy rights.

How do you exercise your rights? The easiest way to exercise your rights is by submitting a data subject access request, or by contacting us. We will consider and act upon any request in accordance with applicable data protection laws.

Want to learn more about what we do with any information we collect? Review the privacy notice in full.

TABLE OF CONTENTS

1. WHAT INFORMATION DO WE COLLECT?
2. HOW DO WE PROCESS YOUR INFORMATION?
3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR PERSONAL INFORMATION?
4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?
5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?
6. HOW LONG DO WE KEEP YOUR INFORMATION?
7. HOW DO WE KEEP YOUR INFORMATION SAFE?
8. DO WE COLLECT INFORMATION FROM MINORS?
9. WHAT ARE YOUR PRIVACY RIGHTS?
10. CONTROLS FOR DO-NOT-TRACK FEATURES
11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?
12. DO WE MAKE UPDATES TO THIS NOTICE?
13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?
14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Personal information you disclose to us
In Short: We collect personal information that you provide to us.

We collect personal information that you voluntarily provide to us when you express an interest in obtaining information about us or our products and Services, when you participate in activities on the Services, or otherwise when you contact us.

Personal Information Provided by You. The personal information that we collect depends on the context of your interactions with us and the Services, the choices you make, and the products and features you use. The personal information we collect may include the following:

email addresses
names
phone numbers
job titles
company

Sensitive Information. We do not process sensitive information.

All personal information that you provide to us must be true, complete, and accurate, and you must notify us of any changes to such personal information.

Information automatically collected

In Short: Some information — such as your Internet Protocol (IP) address and/or browser and device characteristics — is collected automatically when you visit our Services.

We automatically collect certain information when you visit, use, or navigate the Services. This information does not reveal your specific identity (like your name or contact information) but may include device and usage information, such as your IP address, browser and device characteristics, operating system, language preferences, referring URLs, device name, country, location, information about how and when you use our Services, and other technical information. This information is primarily needed to maintain the security and operation of our Services, and for our internal analytics and reporting purposes.

Like many businesses, we also collect information through cookies and similar technologies. You can find out more about this in our Cookie Notice: teamcoact.com/cookies.

The information we collect includes:
Log and Usage Data. Log and usage data is service-related, diagnostic, usage, and performance information our servers automatically collect when you access or use our Services and which we record in log files. Depending on how you interact with us, this log data may include your IP address, device information, browser type, and settings and information about your activity in the Services (such as the date/time stamps associated with your usage, pages and files viewed, searches, and other actions you take such as which features you use), device event information (such as system activity, error reports (sometimes called "crash dumps"), and hardware settings).

Device Data. We collect device data such as information about your computer, phone, tablet, or other device you use to access the Services. Depending on the device used, this device data may include information such as your IP address (or proxy server), device and application identification numbers, location, browser type, hardware model, Internet service provider and/or mobile carrier, operating system, and system configuration information.

Location Data. We collect location data such as information about your device's location, which can be either precise or imprecise. How much information we collect depends on the type and settings of the device you use to access the Services. For example, we may use GPS and other technologies to collect geolocation data that tells us your current location (based on your IP address). You can opt out of allowing us to collect this information either by refusing access to the information or by disabling your Location setting on your device. However, if you choose to opt out, you may not be able to use certain aspects of the Services.

2. HOW DO WE PROCESS YOUR INFORMATION?

In Short: We process your information to provide, improve, and administer our Services, communicate with you, for security and fraud prevention, and to comply with law. We may also process your information for other purposes with your consent.

We process your personal information for a variety of reasons, depending on how you interact with our Services, including:

To respond to user inquiries/offer support to users. We may process your information to respond to your inquiries and solve any potential issues you might have with the requested service.

To enable user-to-user communications. We may process your information if you choose to use any of our offerings that allow for communication with another user.

To send you marketing and promotional communications. We may process the personal information you send to us for our marketing purposes, if this is in accordance with your marketing preferences. You can opt out of our marketing emails at any time. For more information, see "WHAT ARE YOUR PRIVACY RIGHTS?" below.

To deliver targeted advertising to you. We may process your information to develop and display personalized content and advertising tailored to your interests, location, and more. For more information see our Cookie Notice: teamcoact.com/cookies.

To determine the effectiveness of our marketing and promotional campaigns. We may process your information to better understand how to provide marketing and promotional campaigns that are most relevant to you.

To save or protect an individual's vital interest. We may process your information when necessary to save or protect an individual’s vital interest, such as to prevent harm.

3. WHAT LEGAL BASES DO WE RELY ON TO PROCESS YOUR INFORMATION?

In Short: We only process your personal information when we believe it is necessary and we have a valid legal reason (i.e., legal basis) to do so under applicable law, like with your consent, to comply with laws, to provide you with services to enter into or fulfill our contractual obligations, to protect your rights, or to fulfill our legitimate business interests.

If you are located in the EU or UK, this section applies to you.

The General Data Protection Regulation (GDPR) and UK GDPR require us to explain the valid legal bases we rely on in order to process your personal information. As such, we may rely on the following legal bases to process your personal information:
Consent. We may process your information if you have given us permission (i.e., consent) to use your personal information for a specific purpose. You can withdraw your consent at any time. Learn more about withdrawing your consent.

Performance of a Contract. We may process your personal information when we believe it is necessary to fulfill our contractual obligations to you, including providing our Services or at your request prior to entering into a contract with you.

Legitimate Interests. We may process your information when we believe it is reasonably necessary to achieve our legitimate business interests and those interests do not outweigh your interests and fundamental rights and freedoms. For example, we may process your personal information for some of the purposes described in order to:

Send users information about special offers and discounts on our products and services

Develop and display personalized and relevant advertising content for our users

Support our marketing activities

Legal Obligations. We may process your information where we believe it is necessary for compliance with our legal obligations, such as to cooperate with a law enforcement body or regulatory agency, exercise or defend our legal rights, or disclose your information as evidence in litigation in which we are involved.

Vital Interests. We may process your information where we believe it is necessary to protect your vital interests or the vital interests of a third party, such as situations involving potential threats to the safety of any person.

If you are located in Canada, this section applies to you.

We may process your information if you have given us specific permission (i.e., express consent) to use your personal information for a specific purpose, or in situations where your permission can be inferred (i.e., implied consent). You can withdraw your consent at any time.

In some exceptional cases, we may be legally permitted under applicable law to process your information without your consent, including, for example:

If collection is clearly in the interests of an individual and consent cannot be obtained in a timely way

For investigations and fraud detection and prevention

For business transactions provided certain conditions are met

If it is contained in a witness statement and the collection is necessary to assess, process, or settle an insurance claim

For identifying injured, ill, or deceased persons and communicating with next of kin

If we have reasonable grounds to believe an individual has been, is, or may be victim of financial abuse

If it is reasonable to expect collection and use with consent would compromise the availability or the accuracy of the information and the collection is reasonable for purposes related to investigating a breach of an agreement or a contravention of the laws of Canada or a province

If disclosure is required to comply with a subpoena, warrant, court order, or rules of the court relating to the production of records

If it was produced by an individual in the course of their employment, business, or profession and the collection is consistent with the purposes for which the information was produced

If the collection is solely for journalistic, artistic, or literary purposes

If the information is publicly available and is specified by the regulations

4. WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?

In Short: 

We may share information in specific situations described in this section and/or with the following third parties.

We may need to share your personal information in the following situations:
Business Transfers. We may share or transfer your information in connection with, or during negotiations of, any merger, sale of company assets, financing, or acquisition of all or a portion of our business to another company.

Affiliates. We may share your information with our affiliates, in which case we will require those affiliates to honor this privacy notice. Affiliates include our parent company and any subsidiaries, joint venture partners, or other companies that we control or that are under common control with us.

Business Partners. We may share your information with our business partners to offer you certain products, services, or promotions.

5. DO WE USE COOKIES AND OTHER TRACKING TECHNOLOGIES?

In Short: We may use cookies and other tracking technologies to collect and store your information.

We may use cookies and similar tracking technologies (like web beacons and pixels) to access or store information. Specific information about how we use such technologies and how you can refuse certain cookies is set out in our Cookie Notice: teamcoact.com/cookies.

6. HOW LONG DO WE KEEP YOUR INFORMATION?

In Short: We keep your information for as long as necessary to fulfill the purposes outlined in this privacy notice unless otherwise required by law.

We will only keep your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (such as tax, accounting, or other legal requirements).

When we have no ongoing legitimate business need to process your personal information, we will either delete or anonymize such information, or, if this is not possible (for example, because your personal information has been stored in backup archives), then we will securely store your personal information and isolate it from any further processing until deletion is possible.

7. HOW DO WE KEEP YOUR INFORMATION SAFE?

In Short: We aim to protect your personal information through a system of organizational and technical security measures.

We have implemented appropriate and reasonable technical and organizational security measures designed to protect the security of any personal information we process. However, despite our safeguards and efforts to secure your information, no electronic transmission over the Internet or information storage technology can be guaranteed to be 100% secure, so we cannot promise or guarantee that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information. Although we will do our best to protect your personal information, transmission of personal information to and from our Services is at your own risk. You should only access the Services within a secure environment.

8. DO WE COLLECT INFORMATION FROM MINORS?

In Short: We do not knowingly collect data from or market to children under 18 years of age.

We do not knowingly solicit data from or market to children under 18 years of age. By using the Services, you represent that you are at least 18 or that you are the parent or guardian of such a minor and consent to such minor dependent’s use of the Services. If we learn that personal information from users less than 18 years of age has been collected, we will deactivate the account and take reasonable measures to promptly delete such data from our records. If you become aware of any data we may have collected from children under age 18, please contact us at webadmins@teamcoact.com.

9. WHAT ARE YOUR PRIVACY RIGHTS?

In Short: In some regions, such as the European Economic Area (EEA), United Kingdom (UK), Switzerland, and Canada, you have rights that allow you greater access to and control over your personal information. You may review, change, or terminate your account at any time.

In some regions (like the EEA, UK, Switzerland, and Canada), you have certain rights under applicable data protection laws. These may include the right (i) to request access and obtain a copy of your personal information, (ii) to request rectification or erasure; (iii) to restrict the processing of your personal information; (iv) if applicable, to data portability; and (v) not to be subject to automated decision-making. In certain circumstances, you may also have the right to object to the processing of your personal information. You can make such a request by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

We will consider and act upon any request in accordance with applicable data protection laws.

If you are located in the EEA or UK and you believe we are unlawfully processing your personal information, you also have the right to complain to your Member State data protection authority or UK data protection authority.

If you are located in Switzerland, you may contact the Federal Data Protection and Information Commissioner.

Withdrawing your consent: If we are relying on your consent to process your personal information, which may be express and/or implied consent depending on the applicable law, you have the right to withdraw your consent at any time. You can withdraw your consent at any time by contacting us by using the contact details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below.

However, please note that this will not affect the lawfulness of the processing before its withdrawal nor, when applicable law allows, will it affect the processing of your personal information conducted in reliance on lawful processing grounds other than consent.

Opting out of marketing and promotional communications: You can unsubscribe from our marketing and promotional communications at any time by clicking on the unsubscribe link in the emails that we send, or by contacting us using the details provided in the section "HOW CAN YOU CONTACT US ABOUT THIS NOTICE?" below. You will then be removed from the marketing lists. However, we may still communicate with you — for example, to send you service-related messages that are necessary for the administration and use of your account, to respond to service requests, or for other non-marketing purposes.

Cookies and similar technologies: Most Web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove cookies and to reject cookies. If you choose to remove cookies or reject cookies, this could affect certain features or services of our Services. For further information, please see our Cookie Notice: teamcoact.com/cookies.

If you have questions or comments about your privacy rights, you may email us at webadmins@teamcoact.com.

10. CONTROLS FOR DO-NOT-TRACK FEATURES

Most web browsers and some mobile operating systems and mobile applications include a Do-Not-Track ("DNT") feature or setting you can activate to signal your privacy preference not to have data about your online browsing activities monitored and collected. At this stage no uniform technology standard for recognizing and implementing DNT signals has been finalized. As such, we do not currently respond to DNT browser signals or any other mechanism that automatically communicates your choice not to be tracked online. If a standard for online tracking is adopted that we must follow in the future, we will inform you about that practice in a revised version of this privacy notice.

11. DO UNITED STATES RESIDENTS HAVE SPECIFIC PRIVACY RIGHTS?

In Short: If you are a resident of California, Colorado, Connecticut, Utah or Virginia, you are granted specific rights regarding access to your personal information.

What categories of personal information do we collect?

We have collected the following categories of personal information in the past twelve (12) months:

Category Examples Collected

A. Identifiers

Contact details, such as real name, alias, postal address, telephone or mobile contact number, unique personal identifier, online identifier, Internet Protocol address, email address, and account name

YES

B. Personal information as defined in the California Customer Records statute

Name, contact information, education, employment, employment history, and financial information

YES

C. Protected classification characteristics under state or federal law

Gender and date of birth

NO

D. Commercial information

Transaction information, purchase history, financial details, and payment information

NO

E. Biometric information

Fingerprints and voiceprints

NO

F. Internet or other similar network activity

Browsing history, search history, online behavior, interest data, and interactions with our and other websites, applications, systems, and advertisements

YES

G. Geolocation data

Device location

NO

H. Audio, electronic, visual, thermal, olfactory, or similar information

Images and audio, video or call recordings created in connection with our business activities

NO

I. Professional or employment-related information

Business contact details in order to provide you our Services at a business level or job title, work history, and professional qualifications if you apply for a job with us

NO

J. Education Information

Student records and directory information

NO

K. Inferences drawn from collected personal information

Inferences drawn from any of the collected personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics

YES

L. Sensitive personal Information

NO

We will use and retain the collected personal information as needed to provide the Services or for:
Category A - As long as the user has an account with us

Category B - As long as the user has an account with us

Category F - As long as the user has an account with us

Category K - As long as the user has an account with us

We may also collect other personal information outside of these categories through instances where you interact with us in person, online, or by phone or mail in the context of:
Receiving help through our customer support channels;

Participation in customer surveys or contests; and

Facilitation in the delivery of our Services and to respond to your inquiries.
How do we use and share your personal information?

Learn about how we use your personal information in the section, "HOW DO WE PROCESS YOUR INFORMATION?"

Will your information be shared with anyone else?

We may disclose your personal information with our service providers pursuant to a written contract between us and each service provider. Learn more about how we disclose personal information to in the section, "WHEN AND WITH WHOM DO WE SHARE YOUR PERSONAL INFORMATION?"

We may use your personal information for our own business purposes, such as for undertaking internal research for technological development and demonstration. This is not considered to be "selling" of your personal information.

We have not disclosed, sold, or shared any personal information to third parties for a business or commercial purpose in the preceding twelve (12) months. We will not sell or share personal information in the future belonging to website visitors, users, and other consumers.

California Residents

California Civil Code Section 1798.83, also known as the "Shine The Light" law permits our users who are California residents to request and obtain from us, once a year and free of charge, information about categories of personal information (if any) we disclosed to third parties for direct marketing purposes and the names and addresses of all third parties with which we shared personal information in the immediately preceding calendar year. If you are a California resident and would like to make such a request, please submit your request in writing to us using the contact information provided below.

If you are under 18 years of age, reside in California, and have a registered account with the Services, you have the right to request removal of unwanted data that you publicly post on the Services. To request removal of such data, please contact us using the contact information provided below and include the email address associated with your account and a statement that you reside in California. We will make sure the data is not publicly displayed on the Services, but please be aware that the data may not be completely or comprehensively removed from all our systems (e.g., backups, etc.).

CCPA Privacy Notice

This section applies only to California residents. Under the California Consumer Privacy Act (CCPA), you have the rights listed below.

The California Code of Regulations defines a "residents" as:

(1) every individual who is in the State of California for other than a temporary or transitory purpose and
(2) every individual who is domiciled in the State of California who is outside the State of California for a temporary or transitory purpose

All other individuals are defined as "non-residents."

If this definition of "resident" applies to you, we must adhere to certain rights and obligations regarding your personal information.

Your rights with respect to your personal data

Right to request deletion of the data — Request to delete

You can ask for the deletion of your personal information. If you ask us to delete your personal information, we will respect your request and delete your personal information, subject to certain exceptions provided by law, such as (but not limited to) the exercise by another consumer of his or her right to free speech, our compliance requirements resulting from a legal obligation, or any processing that may be required to protect against illegal activities.

Right to be informed — Request to know

Depending on the circumstances, you have a right to know:
whether we collect and use your personal information;

the categories of personal information that we collect;

the purposes for which the collected personal information is used;

whether we sell or share personal information to third parties;

the categories of personal information that we sold, shared, or disclosed for a business purpose;

the categories of third parties to whom the personal information was sold, shared, or disclosed for a business purpose;

the business or commercial purpose for collecting, selling, or sharing personal information; and

the specific pieces of personal information we collected about you.
In accordance with applicable law, we are not obligated to provide or delete consumer information that is de-identified in response to a consumer request or to re-identify individual data to verify a consumer request.

Right to Non-Discrimination for the Exercise of a Consumer’s Privacy Rights

We will not discriminate against you if you exercise your privacy rights.

Right to Limit Use and Disclosure of Sensitive Personal Information

We do not process consumer's sensitive personal information.

Verification process

Upon receiving your request, we will need to verify your identity to determine you are the same person about whom we have the information in our system. These verification efforts require us to ask you to provide information so that we can match it with information you have previously provided us. For instance, depending on the type of request you submit, we may ask you to provide certain information so that we can match the information you provide with the information we already have on file, or we may contact you through a communication method (e.g., phone or email) that you have previously provided to us. We may also use other verification methods as the circumstances dictate.

We will only use personal information provided in your request to verify your identity or authority to make the request. To the extent possible, we will avoid requesting additional information from you for the purposes of verification. However, if we cannot verify your identity from the information already maintained by us, we may request that you provide additional information for the purposes of verifying your identity and for security or fraud-prevention purposes. We will delete such additionally provided information as soon as we finish verifying you.

Other privacy rights

You may object to the processing of your personal information.

You may request correction of your personal data if it is incorrect or no longer relevant, or ask to restrict the processing of the information.

You can designate an authorized agent to make a request under the CCPA on your behalf. We may deny a request from an authorized agent that does not submit proof that they have been validly authorized to act on your behalf in accordance with the CCPA.

You may request to opt out from future selling or sharing of your personal information to third parties. Upon receiving an opt-out request, we will act upon the request as soon as feasibly possible, but no later than fifteen (15) days from the date of the request submission.

To exercise these rights, you can contact us by submitting a data subject access request, by visiting https://teamcoact.com/connect/, or by referring to the contact details at the bottom of this document. If you have a complaint about how we handle your data, we would like to hear from you.

Colorado Residents

This section applies only to Colorado residents. Under the Colorado Privacy Act (CPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.
Right to be informed whether or not we are processing your personal data

Right to access your personal data

Right to correct inaccuracies in your personal data

Right to request deletion of your personal data

Right to obtain a copy of the personal data you previously shared with us

Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")
To submit a request to exercise these rights described above, please email webadmins@teamcoact.com or submit a data subject access request.

If we decline to take action regarding your request and you wish to appeal our decision, please email us at webadmins@teamcoact.com. Within forty-five (45) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

Connecticut Residents

This section applies only to Connecticut residents. Under the Connecticut Data Privacy Act (CTDPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.
Right to be informed whether or not we are processing your personal data

Right to access your personal data

Right to correct inaccuracies in your personal data

Right to request deletion of your personal data

Right to obtain a copy of the personal data you previously shared with us

Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")
To submit a request to exercise these rights described above, please email webadmins@teamcoact.com or submit a data subject access request.

If we decline to take action regarding your request and you wish to appeal our decision, please email us at webadmins@teamcoact.com. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions.

Utah Residents

This section applies only to Utah residents. Under the Utah Consumer Privacy Act (UCPA), you have the rights listed below. However, these rights are not absolute, and in certain cases, we may decline your request as permitted by law.
Right to be informed whether or not we are processing your personal data

Right to access your personal data

Right to request deletion of your personal data

Right to obtain a copy of the personal data you previously shared with us

Right to opt out of the processing of your personal data if it is used for targeted advertising or the sale of personal data
To submit a request to exercise these rights described above, please email webadmins@teamcoact.com or submit a data subject access request.

Virginia Residents

Under the Virginia Consumer Data Protection Act (VCDPA):

"Consumer" means a natural person who is a resident of the Commonwealth acting only in an individual or household context. It does not include a natural person acting in a commercial or employment context.

"Personal data" means any information that is linked or reasonably linkable to an identified or identifiable natural person. "Personal data" does not include de-identified data or publicly available information.

"Sale of personal data" means the exchange of personal data for monetary consideration.

If this definition of "consumer" applies to you, we must adhere to certain rights and obligations regarding your personal data.

Your rights with respect to your personal data

Right to be informed whether or not we are processing your personal data

Right to access your personal data

Right to correct inaccuracies in your personal data

Right to request deletion of your personal data

Right to obtain a copy of the personal data you previously shared with us

Right to opt out of the processing of your personal data if it is used for targeted advertising, the sale of personal data, or profiling in furtherance of decisions that produce legal or similarly significant effects ("profiling")

Exercise your rights provided under the Virginia VCDPA

You may contact us by email at webadmins@teamcoact.com or submit a data subject access request.

If you are using an authorized agent to exercise your rights, we may deny a request if the authorized agent does not submit proof that they have been validly authorized to act on your behalf.

Verification process

We may request that you provide additional information reasonably necessary to verify you and your consumer's request. If you submit the request through an authorized agent, we may need to collect additional information to verify your identity before processing your request.

Upon receiving your request, we will respond without undue delay, but in all cases, within forty-five (45) days of receipt. The response period may be extended once by forty-five (45) additional days when reasonably necessary. We will inform you of any such extension within the initial 45-day response period, together with the reason for the extension.

Right to appeal

If we decline to take action regarding your request, we will inform you of our decision and reasoning behind it. If you wish to appeal our decision, please email us at webadmins@teamcoact.com. Within sixty (60) days of receipt of an appeal, we will inform you in writing of any action taken or not taken in response to the appeal, including a written explanation of the reasons for the decisions. If your appeal is denied, you may contact the Attorney General to submit a complaint.

12. DO WE MAKE UPDATES TO THIS NOTICE?

In Short: Yes, we will update this notice as necessary to stay compliant with relevant laws.

We may update this privacy notice from time to time. The updated version will be indicated by an updated "Revised" date and the updated version will be effective as soon as it is accessible. If we make material changes to this privacy notice, we may notify you either by prominently posting a notice of such changes or by directly sending you a notification. We encourage you to review this privacy notice frequently to be informed of how we are protecting your information.

13. HOW CAN YOU CONTACT US ABOUT THIS NOTICE?

If you have questions or comments about this notice, you may email us at webadmins@teamcoact.com or contact us by post at:

COACT Associates
2748 Centennial Road
Toledo, OH 43617
United States

14. HOW CAN YOU REVIEW, UPDATE, OR DELETE THE DATA WE COLLECT FROM YOU?

Based on the applicable laws of your country, you may have the right to request access to the personal information we collect from you, change that information, or delete it. To request to review, update, or delete your personal information, please fill out and submit a data subject access request.
This privacy policy was created using Termly's Privacy Policy Generator.