Strategic Growth Has More to Do with Process Than it Does Technique.

Buyers don’t buy until they trust. Social capital, trust can only be built with quality interaction – human interaction is the key.

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The COACT Process

We learn your business, help determine your strategic growth architecture, and become an accountable, integral member of your business growth team.

When you hire COACT it is as if you were to build a fully staffed business development and marketing team, installed best-in-market tools, and designed a performance management, metrics, and process control discipline – building a competitive advantage of your top-of-funnel functions. Our professional business development outreach team is supported by a fully functioning marketing team consisting of content writers, graphic designers, a videographer with drone capabilities, social media experts, web developers, software engineers, and a business development outreach team.

COACT designs, installs, and executes best practices in building brand position and awareness, while developing and managing relationships with high-value targets who will be strategically important to your future growth. ‘Clicks’ and ‘likes’ are cute, but we’re serious about creating human interaction that builds relationships that will be meaningful to the future success of your business – COACT is the preeminent full-service strategic growth agency.

We create and track ‘clicks’ and ‘unique visitors’ but we’re most interested in having conversations with decision makers.

Strategic growth is a daily discipline, not an as-needed activity.

Our process helps build relationships, using a regular frequency of quality interaction, eliminating the variable of timing.

Sales Continuum

Imagine the business growth system on a zero-to-ten sales continuum, where ten is making money. On that continuum, about seven is where you offer a proposal for your services or products. A successful proposal using strategic outreach leads to an award, performing the work and taking payment… ten! At COACT, we call this seven-to-ten side of the business, the Supply Side.

On the Supply Side, you have made major investments – rightly so. This is where you service and manage your customer relationships and improve the value you deliver. Your people, highly refined processes and a performance system are dedicated and featured on the Supply Side. There are organizational charts, job descriptions, process flow charts, dash boards, and spreadsheets to communicate and monitor progress and results.

We know that we need to strategically identify and increase demand to build a prosperous business system; however, as we reflect on our business model, we rarely find the same attention to detail and dedicated resources assigned to the zero-to-six activities on the sales continuum – the Demand Side.

COACT designs, installs, and executes best practices on Demand Side, prospecting, pre-qualifying, and position strategic opportunities for your professional sales team to propose and close.

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Timing is Everything

We know that buying systems don’t buy, they don’t engage until they trust the selling system. This trust is built on social capital that can only be developed through quality interaction. This quality interaction increases the comfort level of the buying system and reduces the perceived or real risk associated with engaging.

The COACT process builds relationships using a regular frequency of quality interaction to eliminate the variable of timing in the strategic outreach of your sales strategy. Christmas card marketing does not work. Timing is the most critical variable in business-to-business sales. You are either memorable and valued at the time of need, or you’re not.

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Our Sales Synergy process delivers excellence in support of your sales professionals.

It all begins with Physics – our team becomes oriented to your organizational history, culture, customer success stories and products and services. We help you to strategically define your business model, focus your go-to market strategy, choose your future customers, and sharpen your message.

This is the first step in building your strategic architecture.

Next, we install a Rhythm of communication and learning. By targeting your ideal customer profile, we learn about your prospects’ buying systems and their motivation to buy. Our team does the heavy lifting- profiling, prospecting, pre-qualifying, and positioning new business opportunities for your professional sales team to propose and close.

All this is put in place to help your organization build Mastery in the market. Our goal is to supply your organization with a meaningful, sustainable competitive advantage, making you the competitor of choice. We do this by gathering information over time, which we organize and analyze, then share with your team to leverage knowledge to gain competitive advantage and differentiate your company in the market.

The faster you can learn something useful that you didn't know and apply it to your benefit, supplies the momentum to build competitive advantage.

GATHER

ORGANIZE

ANALYZE

LEVERAGE

Gather

We gather information through proactive research based outreach to your strategic targets.

Organize

We then organize what we learn about buying systems and a prospect's motivation to buy in our CRM, metric system, and activity reports.

Analyze

Our Strategic Growth Advisors analyze that data to determine next steps in your strategic growth campaign.

Leverage Knowledge

Lastly, we leverage that knowledge to gain competitive advantage and differentiate your organization in the market.

GATHER

ORGANIZE

ANALYZE

LEVERAGE

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