Mark Frasco Presents Business Builders:

Business Growth in an Uncertain Economy at FABTECH in Orlando, FL

Tuesday, October 15, 2024  |  1:30 PM – 2:30 PM
Room: S-330  |  Session Number: F48

Visit COACT at booth number S29066 located in the South Hall in the Metalform Pavilion.

Schedule a Meeting

COACT Has Been Working With Leaders in Metal Fabrication Since Our Inception

Leaders of metal fabrication organizations run lean operations and often recognize that they lack the processes and internal resources to take their companies to the next level. We’ve helped these leaders to establish their market play – whether that is diversifying their client base to work in new sectors, digging deeper within current customers, or gaining more market share. Whatever the strategy, COACT has played a big role for these organizations by providing the talent, top-notch tools, and proven process to develop and maintain relationships with buying systems.

To put it plainly, we deliver on the hope for success.

86%

Net Revenue Growth on COACT Retainer

Over a 6-year period of working with a machine shop. Organizations we introduced turned into lifelong partnerships.

50%

Funnel Movement

An average of prospect funnel movement with each quarter’s data, from a
17-month engagement.

7

New Opportunities

A parts manufacturer working with COACT for over 4 years saw 7 large, relationship opportunities in a 6-month timeframe.

Our Services

With COACT, you have access to a full arsenal of business growth experts in market strategy, design, proactive outreach, training, content writing, photography, videography, and execution - all operating as an extension of your organization. Our clients pay a month-to-month retainer, and our fees are never over budget.

You receive a Strategic Growth Advisor who serves as your main point of contact, a business development outreach team, and have access to an entire marketing department. We work with you to determine our market approach, execute that approach, and share the results along the way.

Business Development

Our professional business development talent helps build brand awareness, while developing and managing relationships with high-value targets that are strategically important to the future growth of your business. We prospect, pre-qualify, and position new business opportunities. Personalization, humanization of the selling process is intentional in the COACT system. Let’s not wait for someone to find you. Let’s decide who it is you want to do business with and call them to make friends.

Market Research, Strategy, & Target List Development

In the end, people buy from people. Our team of business development professionals understands sales theory, but more importantly, they have been trained on the nuances of relationship development and management. We navigate complex buying systems, identify decision makers with power and support, while building awareness about our clients’ products and services. This approach strengthens lead generation, improves sales pipeline management, and supports client acquisition. We operate as an extension of our client’s team, so only you know COACT. We prospect, pre-qualify, and position new business opportunities for our clients to propose and close.

Brand Design, Architecture, & Standardization

Standardizing an organization’s brand and image is a crucial aspect of any business growth effort, helping it stand out amongst the competition. COACT has the experience and tools to provide our clients with a consistent, stylistically memorable brand image across all digital and printed materials. This supports a stronger brand strategy, improves business visibility, and strengthens marketing initiatives that help drive long-term growth.

Website Strategy, Design, & Search Support

With an ever-changing internet landscape, it is useful, but not sufficient to have a nice website. Today, website design must reach for a higher level; a level that aligns your website to a more overarching internet strategy to “be found” and speaks to various visitors in a meaningful way with elegant design and interaction elements in place. We provide our clients with strategic guidance, professional design, and back-end support to better attract high-value targets. We analyze results, make recommendations, and make adjustments to improve traffic and ease of use, strengthening SEO performance and online visibility.

Direct Mail & Administration

Sometimes marginalized as “old school” thinking, direct mail is a very useful awareness tool as a compliment to business development and digital marketing. We design and administer efficient and effective direct mail elements that drive high-value targets to websites or various offers. Many targets trust direct mail more than digital marketing; therefore, offering another access point for the decision maker to learn about our clients’ value propositions.

Content & Inbound Marketing

With an ever-expanding need for an inbound marketing presence across multiple platforms, organizations face challenges in identifying effective messaging and channels to reach target audiences. We develop engaging content that builds credibility, enhances brand awareness, and positions clients as industry experts. Through newsletters, targeted email campaigns, and social content, we help businesses improve online visibility and connect with the key decision makers while supporting content marketing for lead generation.

Videography & Photography

The arrival of visual imagery and streaming media is obvious. Professional videography production of everything from manufacturing process to customer advocacy, people profiles, video newsletters, and messages of expertise and demonstration brings lift to any awareness and learning campaign.

Trade Show Coordination, Planning, & Follow-Up

Whether you’re an event destination, trying to attract an event or exhibiting, COACT can help. Our process solution is built to attract and promote events, members, and participants. Our goal is to drive up membership or attendance, improve sponsorship participation and optimize advertising revenue.

Social Media & Public Relations

COACT understands the necessity to make sure that our clients have the right message and are projecting a quality image to the desired audiences. We provide the expertise and tools that competitively differentiate our clients in the market. As a marketing agency, we design and manage social media and PR messaging to ensure that our clients are seen as active and reliable sources of quality industry information.

Customer Advocacy Program (CAP)

Augmenting our current relationship management, lead generation, and marketing services, CAP means to help identify customer advocates for our clients and engage those advocates in meaningful ways. Customer engagement can take on many forms, including various types of endorsements, but ultimately, it is intended to have our clients and their customers jointly improve each other’s businesses.

Marketing Examples

"A good example of the COACT business development process is: We wanted to target the Cincinnati area, COACT came up with about 6 or 7 very good prospects, qualified them, and actually set up business meetings for me that developed into quotes and purchase orders."

- Jeff Frazier, President, Frazier Machine & Production

Our Approach Delivers Results

We partner with businesses across the country to build relationships, and research buying systems that result in new business opportunities for them.

Building relationships with organizations you actuallywant to do business with.

Our team owns the front end of the sales cycle: The strategy, research, design, prospecting, pre-qualifying, and positioning of new business opportunities for your team to propose and close.

Rhythmically communicating your value proposition to strategic targets.

Our core philosophy is that one method of outreach doesn't cut it. It takes a combined approach of marketing touches and quality human interaction to build trust with a buyer.

Our process sets us apart. We become an extension of your team.

Our process has proven to bring long-term value to our clients. One as much as 86% net sales return on proposal dollars.

Want to Connect Before FABTECH?

Schedule a strategy discussion with COACT President and Founder, Mark Frasco.

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