We are business growth specialists
COACT team members have over 100 years of combined experience in business-to-business sales, marketing process, and techniques.
We work with clients across the country, building and implementing strategic business growth campaigns. Our team of inside sales and marketing professionals target, prospect, pre-qualify and position business opportunities for your professional sales staff to close.
COACT has more than 50 active business growth campaigns across the country. Our core competency is business growth and promotion serving all business-to-business marketing segments. On average, we generate over 20 times our monthly retainer in proposal dollars submitted.
Study the past if you want a better future
COACT Associates, Ltd. was legally formed on October 20, 2003; however, the model and processes that COACT uses today were years in development and practice, prior to this milestone.
The Foundation
Mark Frasco, founder and president of COACT, first developed the building blocks of our process in 1987. After the organization he managed experienced a sub-par sales year across a thirteen person professional sales team, he began to investigate and design a more deliberate, consistent process to build awareness and learn about buying systems. He hired two research marketers and set them up in a small office space in Anaheim, California. They were supplied with the latest tools of the day – Thomas Registry and Harris Directory database printouts. With only these paper lists and telephones, these two research marketers were integral to several years of double digit growth for the organization. Their responsibility was to research, prospect, pre-qualify and position new business opportunities for the field sales personnel. Working as a team, the research marketers and field sales personnel formed a competitive advantage that separated them from the competition.
The COACT Model
During the years that followed, Mark helped several organizations implement the COACT model, at the time called Research Marketing. Late in 2002, Mark began getting requests from his network of friends and customers for the strategic growth system, but they didn’t want to hire and manage the staff to do the work – they knew they couldn’t. They wanted Mark to supply the system and the people. COACT’s first client, Engineering and Technical Associates (ETA), then under contract to VistaGroup, Mark’s business consulting practice, was kicked off in December, 2002. ETA remains a COACT client to this day.
Growing Businesses Since 2003
Since those early days, COACT has grown into a thriving business growth consulting practice, led by a team of highly committed sales and marketing professionals. We serve clients around the globe and are positively disrupting the business world’s mindset about business growth possibilities.
