We Deliver aProcess Solutionto Strategic Growth

Selling success is due to far more than technique – it’s the design and implementation of a process that proactively and rhythmically communicates your value propositions to strategic targets while building trusting relationships that enable you to learn about buying systems and a prospect’s motivation to buy.

COACT supplies the talent, tools, and processes to design and execute strategic growth campaigns.

COACT designs, installs, and executes best practices in building brand position and awareness, while developing and managing relationships with high-value targets who will be strategically important to your future growth.

Professional Talent

Process Solution

Best in Market Tools

Business Development

Our professional business development talent helps build brand awareness, while developing and managing relationships with high-value targets that are strategically important to the future growth of your business. We prospect, pre-qualify, and position new business opportunities. Personalization, humanization of the selling process is intentional in the COACT system. Let’s not wait for someone to find you. Let’s decide who it is you want to do business with and call them to make friends.

Market Research, Strategy, & Target List Development

In the end, people buy from people. Our team of business development professionals understands sales theory, but more importantly, they have been trained on the nuances of relationship development and management. We navigate complex buying systems, identify decision makers with power and support, while building awareness about our clients’ products and services. This approach strengthens lead generation, improves sales pipeline management, and supports client acquisition. We operate as an extension of our client’s team, so only you know COACT. We prospect, pre-qualify, and position new business opportunities for our clients to propose and close.

Brand Design, Architecture, & Standardization

Standardizing an organization’s brand and image is a crucial aspect of any business growth effort, helping it stand out amongst the competition. COACT has the experience and tools to provide our clients with a consistent, stylistically memorable brand image across all digital and printed materials. This supports a stronger brand strategy, improves business visibility, and strengthens marketing initiatives that help drive long-term growth.

Website Strategy, Design, & Search Support

With an ever-changing internet landscape, it is useful, but not sufficient to have a nice website. Today, website design must reach for a higher level; a level that aligns your website to a more overarching internet strategy to “be found” and speaks to various visitors in a meaningful way with elegant design and interaction elements in place. We provide our clients with strategic guidance, professional design, and back-end support to better attract high-value targets. We analyze results, make recommendations, and make adjustments to improve traffic and ease of use, strengthening SEO performance and online visibility.

Direct Mail & Administration

Sometimes marginalized as “old school” thinking, direct mail is a very useful awareness tool as a compliment to business development and digital marketing. We design and administer efficient and effective direct mail elements that drive high-value targets to websites or various offers. Many targets trust direct mail more than digital marketing; therefore, offering another access point for the decision maker to learn about our clients’ value propositions.

Content & Inbound Marketing

With an ever-expanding need for an inbound marketing presence across multiple platforms, organizations face challenges in identifying effective messaging and channels to reach target audiences. We develop engaging content that builds credibility, enhances brand awareness, and positions clients as industry experts. Through newsletters, targeted email campaigns, and social content, we help businesses improve online visibility and connect with the key decision makers while supporting content marketing for lead generation.

Videography & Photography

The arrival of visual imagery and streaming media is obvious. Professional videography production of everything from manufacturing process to customer advocacy, people profiles, video newsletters, and messages of expertise and demonstration brings lift to any awareness and learning campaign.

Trade Show Coordination, Planning, & Follow-Up

Whether you’re an event destination, trying to attract an event or exhibiting, COACT can help. Our process solution is built to attract and promote events, members, and participants. Our goal is to drive up membership or attendance, improve sponsorship participation and optimize advertising revenue.

Social Media & Public Relations

COACT understands the necessity to make sure that our clients have the right message and are projecting a quality image to the desired audiences. We provide the expertise and tools that competitively differentiate our clients in the market. As a marketing agency, we design and manage social media and PR messaging to ensure that our clients are seen as active and reliable sources of quality industry information.

Customer Advocacy Program (CAP)

Augmenting our current relationship management, lead generation, and marketing services, CAP means to help identify customer advocates for our clients and engage those advocates in meaningful ways. Customer engagement can take on many forms, including various types of endorsements, but ultimately, it is intended to have our clients and their customers jointly improve each other’s businesses.

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