We design, install, and execute integrated business development and marketing outreach to your strategic targets. With COACT, the business growth function will become a decisive competitive advantage in your target market.
Business Development: Brand Awareness, Relationship Development and Management
In the end, people buy from people. Our team of business development professionals understand sales theory, but more importantly they have been trained on the nuances of relationship development and management. We navigate complex buying systems, identify decision makers with power and support, while building awareness about our clients’ products and services. We do our work as our client. No one but you know COACT. We prospect, pre-qualify, and position new business opportunities for our clients to propose and close.
Digital Marketing: Email, Website, and Social Media
The world of digital marketing can be quite overwhelming, and it is easy to get lost in the noise. Our team of experienced digital marketers can provide you with the strategy and guidance to stay the course. Every marketing element put in place is meaningfully done to promote your value in the decision makers’ mind. We know how to get high-value targets to engage with your brand and we monitor that level of engagement at every interaction.
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Brand Design, Architecture, and Standardization
Standardizing an organization’s brand and image is a crucial aspect to any business growth effort, helping it stand-out amongst the competition. COACT has the experience and tools to provide our clients with a consistent, stylistically memorable brand image across all digital and printed materials.
Website Strategy, Design, and Search Support
With an ever-changing internet landscape, it is useful, but not sufficient to have a nice website. Today, website design must reach for a higher level; a level that aligns your website to a more overarching internet strategy to “be found” and speaks to various visitors in a meaningful way with elegant design and interaction elements in place. We provide our clients strategic guidance, professional design and back end support to better attract high-value targets. We analyze results, make recommendations and adjustments to improve traffic and ease of use.
Market Research, Strategy, and Target List Development
We understand economic structures and help our clients navigate important decisions about strategic targeting and industry segmentation. We use our experience and the best research tools available to determine high-value targets in complex buying systems.
Direct Mail and Administration
Sometimes marginalized as “old school” thinking, direct mail is a very useful awareness tool as a compliment to business development and digital marketing. We design and administer efficient and effective direct mail elements that drive high-value targets to websites or various offers. Many targets trust direct mail more than digital marketing; therefore, offering another access point for the decision maker to learn about our clients’ value propositions.
Social Media and Public Relations
COACT understands the necessity to make sure that our clients have the right message and are projecting a quality image to the desired audiences. We provide the expertise and tools that competitively differentiate our clients in the market. We design and manage social media and PR messaging to assure that our clients are seen as active and reliable sources of quality industry information.
Videography and Photography
The arrival of visual imagery and streaming media is obvious. Professional video production of everything from manufacturing process to customer advocacy, people profiles, video newsletters, and messages of expertise and demonstration bring lift to any awareness and learning campaign.
Event Planning, Coordination, and Promotion
Whether you’re an event destination, trying to attract an event or exhibiting, COACT can help. Our process solution is built to attract and promote events, members, and participants. Our goal is to drive up membership or attendance, improve sponsorship participation and optimize advertising revenue.
Content and Inbound Marketing
With an ever-expanding need for an inbound marketing presence across multiple platforms, organizations are challenged to find what message to provide, and what avenues they should use to distribute that message. Our team of professionals create the content and message to give our clients the credibility they need to be discovered and thought of as experts in their field.
Customer Advocacy Program (CAP)
Augmenting our current relationship management, lead generation, and marketing services, CAP means to help identify customer advocates for our clients and engage those advocates in meaningful ways. Customer engagement can take on many forms including various types of endorsements, but ultimately, it is intended to have our clients and their customers jointly improve each other’s businesses.