Book Reviews

The Power of Habit: Why We Do What We Do in Life and Business

By: Charles Duhigg

The Power of Habit: Why We Do What We Do in Life and Business

Everyone has habits they practice in their everyday life, but the real power is learning how to control or change those habits, good or bad.

Pulitzer Prize winning reporter Charles Duhigg writes of habits consisting of 3 steps, first, the cue; second, the routine, and lastly, the reward.

How does a simple additive in Pepsodent toothpaste give people a tingly feeling that they relate to having clean teeth? How does shampoo lather make your hair “feel” clean when it doesn’t have to lather to actually be clean? Charles Duhigg describes various detailed stories of people and their habits, both personal and professional. Case studies came from people fighting with gambling addictions to the Proctor and Gamble board room discussions on how to create a product around a routine.

Companies that understand how a person’s psychology relates to their product(s) will be successful if they market it the right way. With an exhaustive amount of research behind it, this book teaches how learning simply about a person’s habits and breaking the habit-making process down in 3 steps can apply to everyday life.

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