Two of the authors are partners in McKinsey & Company’s strategy practice, joined by Baghai, who co-authored The Alchemy of Growth. The intellectual muscle that these three flex on the topic of strategic business growth is more than notable.
The book is broken down into three main sections: Your growth ambition, your growth direction, and your growth architecture. The “granularity” reference breaks down topline growth into three distinct components: portfolio momentum, market-share gain, and mergers & acquisitions.
This is an excellent read for those who are involved in business growth strategy.
Questions or comments? Please contact Mark Frasco at mfrasco@teamCOACT.com.