Game Changer puts customer-centric innovation at the center of the business growth model. The authors outline eight key areas that serve this core:
Jeff Immelt, CEO of GE says, “Innovation without a customer is nonsense.” Game Changer is in alignment with Mr. Immelt’s sentiment. The authors make the point that innovation is highly integrated across the organization, all focused on delivering higher-value to the customer.
Questions or comments? Please contact Mark Frasco at mfrasco@teamCOACT.com.