Book Reviews

The Game Changer

By: A.G. Lafley and Ram Caran

The Game Changer

Game Changer puts customer-centric innovation at the center of the business growth model. The authors outline eight key areas that serve this core:

  1. Motivating Purpose and Values
  2. Stretching Goals
  3. Choiceful Strategies
  4. Unique Core Strengths
  5. Enabling Structures
  6. Consistent and Reliable Systems
  7. Courageous and Connected Culture
  8. Inspiring Leadership

Jeff Immelt, CEO of GE says, “Innovation without a customer is nonsense.” Game Changer is in alignment with Mr. Immelt’s sentiment. The authors make the point that innovation is highly integrated across the organization, all focused on delivering higher-value to the customer.

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