An Educational Tool for Sales and Marketing Teams Everywhere!
Overcoming Resistance
In this video, we address a formula for change – how one can overcome resistance to buy using D V F > R.


 

In this video, we address a formula for change – how you can overcome resistance using D V F > R:

  • D = Shared Dissatisfaction – How to identify shared dissatisfaction in buying systems in their current state
  • V = Shared Vision of the Future – How is it different from the current state?
  • F = First Steps – What are you doing the next 2 or 4 weeks to create momentum in the sale?