An Educational Tool for Sales and Marketing Teams Everywhere!
Must Airs
In this video, we discuss “must airs” – the elements of your sales communication that must air in the market to truly differentiate your company from your competition.


 

In this video, we discuss “must airs” – the elements of your sales communication that must air in the market to truly differentiate your company from your competition. Based on “The Challenger Sale” by Matthew Dixon and Brent Adamson, the key components include:

  • Teaching your prospects
  • Tailoring that message
  • Taking control of the sales process