Book Reviews

Invisible Influence: The Hidden Forces that Shape Behavior
By: Jonah Berger

Invisible Influence: The Hidden Forces that Shape Behavior

How much power do we really have over our own decisions?

Are we influenced in ways that we don’t even know to make certain purchases, think about different political issues, or work in certain fields?

Jonah Berger, a marketing professor at the Wharton School at the University of Pennsylvania, uses this book to argue that there are hundreds of invisible influences that affect us in myriad ways. He explores how social influence works, shows applicable examples, and describes ways you can use these findings in your own life—and in the business world.

This book is definitely a must-read for anyone in marketing, sales, or advertising. It will challenge you, startle you, and open your eyes to what’s going on behind the scenes.

Questions or comments? Please contact Michelle Philippon at mphilippon@teamCOACT.com.