This seminal text on competitive, or market strategy, has been in print for over thirty years, but still carries importance with anyone who has seriously tackled the task of determining competitive differentiation.
Porter begins with a conversation about two broad concepts: one is choosing to be the low-cost provider versus value-add, differentiated provider. The other is choosing broad or narrow target focus. These generic competitive strategies help the reader to begin to organize their thinking.
There is extensive conversation about the strategic lifecycle and the stages markets go through: Introduction, Growth, Maturity and Decline.
If you’re thinking about your competitive architecture, competitors, market differentiation and how your markets are evolving, you would be hard-pressed to find a better guide.
Questions or comments? Please contact Mark Frasco at mfrasco@teamCOACT.com.