Book Reviews

Competing for the Future

By: Gary Hamel and C.K. Prahalad

Competing for the Future

The subtitle reads: Breakthrough Strategies for Seizing Control of Your Industry and Creating the Markets of Tomorrow – this book really delivers on what it advertises.

The authors contend that all efforts to improve organizational efficiencies are necessary, but not sufficient. The reader is taken on a journey, causing her to rethink the future, identifying the unarticulated needs of the markets served, designing the strategic architecture and building and maintaining the core competencies that will be required to compete in the future.

For those who are ready for high-level strategic thought, this text will bump you into a new way of thinking about the future of your business and markets served.

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