Book Reviews

Business Model Generation

By: Alexander Osterwalder and Yves Pigneur

Business Model Generation

On the cover of this book, is the statement, “For the visionaries, game changers, and challengers striving to defy outmoded business models and design tomorrow’s enterprises.” It’s all that.

This book, more like a workbook, contains complete step-to-step process descriptions, vivid imagery and countless model examples that help you put the learning into the context of your business or one that you’re trying to create. Business Model Generation supplies a framework; what the authors call a canvas. This canvas runs consistently through various business model scenarios and types and is made available online.

Business model defined? A business model describes the rationale of how an organization creates, delivers, and captures value.

The reader is guided through various elements of their business: revenue streams, cost structure, key partners, key activities, key resources, value propositions, customer relationships, channels and customer segments. Throughout the text, interconnections, dependencies and synergies are modeled and discussed.

For those who are looking for a different, more creative method and approach to business planning, this might be the tool for you.

Questions or comments? Please contact Mark Frasco at