An Educational Tool for Sales and Marketing Teams Everywhere!

Building Your Arena

In this video, we discuss ‘Building Your Arena’ - build a space where you know what the prospect knows, and the prospect knows what you know to move the selling process forward.


 

In this video, we discuss how you can build a space where you know what the prospect knows – and the prospect knows what you know – in order to move the selling process forward:

  • Teach your prospect about the market and the nuances of your product or service
  • Do your best to get unknown information to your prospect and eliminate the “façade”
  • Share information to get information to develop together a better solution