New Website, Brand Identity & Sales Campaign Bring American Machined Parts Manufacturer New Opportunities with Global High-Value Targets

When a Midwestern machine parts manufacturer started working with COACT Associates in late 2017, they were a sophisticated manufacturer whose website and marketing materials did not portray the levels of expertise, experience, and innovation they offered to the market.

COACT was charged with helping this manufacturer to look like the world-class manufacturers and metallurgical experts that they are through a complete company rebrand.

In addition to these marketing initiatives, COACT focused their integrated business development campaign on helping this client to:

• Develop new partnerships with existing clients
• Develop focused high-value target lists of current and new companies
• Diversify their market share

Marketing Solutions

For the company rebrand, COACT developed a new logo and a new website which incorporated extensive custom photography and videography to better showcase this manufacturer’s capabilities, products, engineering processes, and lean manufacturing approach in order to appeal to an ever-increasing, image-driven marketing world.

Sales Solutions

COACT’s sales team leveraged the new website in their sales efforts as they reached out to new prospects and different divisions of current clients.

Throughout their unique process solution to position growth, COACT profiled the buying systems of high-value targets, positioned this manufacturer as a resource, and brought in many new quote and meeting opportunities.

Results

The machined parts manufacturer’s new website – vibrant, SEO-optimized, and visually engaging – stood out starkly from the homogenous websites of their competitors and provided this manufacturer with the tool they needed to capture inbound leads from viable prospects including:

• A Fortune 200 global manufacturer of engineering components
• A world-class, global manufacturer of displays, controllers, and other products
• The largest fastener distributor in North America

Within a year and a half of launching their outbound sales and marketing campaign, COACT also introduced this client to high-value targets in the following industries:

• Auto OEMs
• Auto suppliers
• Heavy industrial equipment
• Material handling
• Power conversion
• Recreational vehicles
• Trucks, trailers and RVs

The results included quote opportunities, non-disclosure agreement (NDA) offers, introduction meetings with key contacts, and more.

Notable prospects included:

• The aircraft subsidiary of an American multinational conglomerate organization
• The American division of the largest global Tier 1 Korean OEM manufacturer and supplier in the world
• North America’s leading forklift manufacturer
• A $7.14 billion manufacturer of pistons, bearing, wipers, and other solutions

In the end, this manufacturer’s new business opportunities, website, and brand identity made this manufacturer of precision-formed metal products, springs, and assemblies a formidable contender in the manufacturing world.