Tag: Value Propositions

A Step-by-Step Guide to Selling to & Winning Business from Large Corporations

Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...

Don’t Be Boring: How to Use Stories to Define Your Company

A little over a year ago, I stumbled upon the concept of content marketing for the first time and was addicted to it like a cat to catnip. As Content Marketing Institute (CMI) explains,...