Unseen Variables: What Candy Crush & Effective Sales Strategies Have in Common
I play Candy Crush sometimes. (Okay, okay, I know; to all those who believe these games are a waste of time, don’t judge!) Quite seriously, though, the puzzles are fun...
It’s Not About List Segmentation or Buyer Personas: It’s About Common Needs
Right after I joined the gym last year, one of the managers called me and asked if I would like a “free complimentary personal fitness session” as part of my...