The True Story Behind ABM and 5 Steps to Develop Your Own “ABM” Strategy
By: Jennifer Nietz
If you are like me, you probably get 10 emails a week from marketing solution providers trying to get you to engage with them on the “perfect account-based marketing (ABM)...
It’s Not About List Segmentation or Buyer Personas: It’s About Common Needs
Right after I joined the gym last year, one of the managers called me and asked if I would like a “free complimentary personal fitness session” as part of my...