In our last post, I defined branding and all the steps you can take to become successful. But what happens when these steps are not taken, and a brand fails?...
Coca-Cola. McDonald’s. Walmart. These brands are etched in our minds with their rich history and iconic imprint in business and society. Branding is all around us. Branding can be experienced...
Brand is personality; it’s human; it leaves an impression; it’s a voice calling out in the market wilderness longing to build awareness, but most of all, brand is perception. You...
When you look at the accomplishments of man and how far we’ve come in the ways of technology, it’s pretty astounding. Just look at our advancements in human communication. In...