The Ultimate Guide to Building a Successful Brand: Part 2
In our last post, I defined branding and all the steps you can take to become successful. But what happens when these steps are not taken, and a brand fails?...
The Ultimate Guide to Building a Successful Brand: Part 1
Coca-Cola. McDonald’s. Walmart. These brands are etched in our minds with their rich history and iconic imprint in business and society. Branding is all around us. Branding can be experienced...
Master Manipulators
Brand is personality; it’s human; it leaves an impression; it’s a voice calling out in the market wilderness longing to build awareness, but most of all, brand is perception. You...
Are You a Party Legend or a Party Pooper? – Laying the Groundwork for Brand Visibility
When you look at the accomplishments of man and how far we’ve come in the ways of technology, it’s pretty astounding. Just look at our advancements in human communication. In...