BLOG

The ROI of Sales

By: Mark Frasco

My undergraduate degree is in finance, but I would not characterize myself as a practitioner. However, with some regularity, parts of my left-brain kick in now and then. I’m asked...

Don’t Be Boring: How to Use Stories to Define Your Company

By: Michelle Philippon

A little over a year ago, I stumbled upon the concept of content marketing for the first time and was addicted to it like a cat to catnip. As Content Marketing Institute (CMI) explains,...

The Closer: Specialization of Task, Buying Systems & the Farmer/Hunter Sales Model

By: Mark Frasco

On February 12th, pitchers and catchers report to Spring Training. Watching the Dodgers in the 1960s, pitchers throwing complete games was a common occurrence. Over their careers with the Dodgers,...

2017 New Year’s Resolutions – From the Desk of an Executive

By: Jennifer Nietz

I have never been big on resolutions, and I have never really set any personal resolutions for myself.  As I was reflecting on 2016 over the holidays and considering 2017,...

Innovation from Within – Career Pathing

By: Jennifer Nietz

This month’s innovation piece is specifically directed around an important innovation we are bringing to COACT in 2017.  You may have heard of the idea around Career Pathing.  So what...

My Personal Journey: Helping to Bring the Solheim Cup 2021 to Inverness Club in Toledo

By: Ashleigh Hotz

Our journey begins in February 2016. The president of our company, Mark Frasco, told me that my team and I had a great opportunity ahead of us. We were going...

It Matters Where You Make It

By: Mark Frasco

The other day, I spoke to a group of Canadian business leaders. After my speech, I was invited to facilitate a roundtable discussion on the topic of business strategy and growth....

The COACT Guide to Choosing and Implementing the Most Successful CRM for Your Company

By: Michelle Philippon

“In order to be profitable, an organization must have a CRM.” In some ways, I feel like this is a belief held by many companies, regardless of their industries.  In...

Designing Pretty Words

By: Ashleigh Hotz

“Just make it look pretty.” The words that have escaped the lips of a coworker or client during a creative briefing. For a split second, my skin crawls and my...

How to Understand a Buyer’s Power and Influence

By: Mark Frasco

“Can you tell me, are you the decision maker?” I dislike this question and train our team members in more creative and polite ways to learn where the power and...