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COACT Associates to Exhibit at Midstory Gala “A City in Transit” in August 2019

On August 3, 2019, COACT Associates will be exhibiting at a local gala entitled “A City in Transit” at the downtown train station in Toledo, Ohio.   Hosted by the...

To Become a Diamond, You Must Go Through Fire

“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...

What’s Going on in the Restaurant Construction Industry?

All around Toledo, it seems like every other day or so, a new restaurant is being opened. Whether new builds or renovations to existing sites when a new brand takes...

How to Convert Your Summer Sales “Slump” into 4th Quarter Success

I’ve recently been hearing a lot of clients and prospects talking about how their prospects and customers “don’t make decisions in the summer” or how “summer is our slow time.”...

4 Fun Ways to Welcome a New Employee to Your Organization

How do you make a new employee feel welcome on their first day? Although the entire employee onboarding process is important, first impressions can set the stage for how a...

All the Cheese: 3 Trends for Dairy Production Industry

“The early bird may get the worm, but it’s the second mouse that gets the cheese.” – Jeremy Paxman I don’t know about you, but if given the choice between...

5 Ways to Get Your Employees Engaged in Your Company’s Social Media

By: Anna Wagenhauser

Social media marketing may seem overwhelming, especially if your business has been operating for years without the help of Facebook, LinkedIn, and Instagram. But in today’s day and age, generating...

A Step-by-Step Guide to Selling to & Winning Business from Large Corporations

Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...

Market Entry Strategies: Building a Strategic Growth Matrix

Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...

D + 1: How to Have an Effective Project Planning Process

By: Mark Frasco

When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...