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A Step-by-Step Guide to Selling to & Winning Business from Large Corporations

Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...

Market Entry Strategies: Building a Strategic Growth Matrix

By: Jason Rager

Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...

D + 1: How to Have an Effective Project Planning Process

By: Mark Frasco

When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...

How to Implement a Competitive Intelligence Process to Grow Your Business

By: Nathan Wolf

A few weeks ago, I talked about the importance of gathering competitive intelligence and how you can use it to enhance your competitive advantage. For today’s post, I’m going to...

Wake Up from Your SEO Nightmare

By: Jennifer Nietz

Let me guess: If you go through your email or your junk email, you probably have an email sitting in there from an individual at an unknown company telling you...

Competitive Intelligence in Marketing and Sales

By: Nathan Wolf

In every B2B environment, there exists a competitive playing field where companies are battling for market dominance among their competitors. Each respectively has a game plan for their go-to-market strategy...

Pursuing a Dream: 3 Lessons from a Part-Time Musician

By: Anna Wagenhauser

Growing up, my parents told me: “Do what you love, and the money will follow.” I think they were surprised, however, when my identical twin, Chloe, and I decided to...

The Ultimate Guide to Building a Successful Brand: Part 2

In our last post, I defined branding and all the steps you can take to become successful. But what happens when these steps are not taken, and a brand fails?...

The Ultimate Guide to Building a Successful Brand: Part 1

Coca-Cola. McDonald’s. Walmart. These brands are etched in our minds with their rich history and iconic imprint in business and society. Branding is all around us. Branding can be experienced...

Master Manipulators

By: Ashleigh Hotz

Brand is personality; it’s human; it leaves an impression; it’s a voice calling out in the market wilderness longing to build awareness, but most of all, brand is perception. You...