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Pursuing a Dream: 3 Lessons from a Part-Time Musician

By: Anna Wagenhauser

Growing up, my parents told me: “Do what you love, and the money will follow.” I think they were surprised, however, when my identical twin, Chloe, and I decided to...

The Ultimate Guide to Building a Successful Brand: Part 2

By: David Brooks

In our last post, I defined branding and all the steps you can take to become successful. But what happens when these steps are not taken, and a brand fails?...

The Ultimate Guide to Building a Successful Brand: Part 1

By: David Brooks

Coca-Cola. McDonald’s. Walmart. These brands are etched in our minds with their rich history and iconic imprint in business and society. Branding is all around us. Branding can be experienced...

Master Manipulators

By: Ashleigh Hotz

Brand is personality; it’s human; it leaves an impression; it’s a voice calling out in the market wilderness longing to build awareness, but most of all, brand is perception. You...

Profiling Buying Systems

By: Mark Frasco

One of my earliest memories of success in the sales profession was based on a relationship I had with the senior buyer of a significant custom machine builder. My company...

The True Story Behind ABM and 5 Steps to Develop Your Own “ABM” Strategy

By: Jennifer Nietz

If you are like me, you probably get 10 emails a week from marketing solution providers trying to get you to engage with them on the “perfect account-based marketing (ABM)...

Take It Easy This Holiday Season

By: Anna Wagenhauser

We’re all guilty of this. In today’s fast-paced business climate, it’s easy to get caught up in the to-do lists of the day and forget to take time for rest...

Thanks Giving

By: Mark Frasco

On my first anniversary of employment and every anniversary and major event in my career for over six years, Dan Ruple, the president of Metropolitan Supply, wrote me a personal...

FABTECH 2018 Recap: The Future of Metal Forming, Fabricating, Welding & Finishing

By: Ashleigh Hotz Christian Pokrywka Jason Rager Jennifer Nietz Michelle Philippon Richie Gibson

The COACT Associates team was excited to attend this year’s FABTECH from November 6-8, 2018, at the Georgia World Congress Center in Atlanta. FABTECH is North America’s largest metal forming, fabricating, welding...

What My Third Grade Soccer Team Taught Me About Complacency (And Business Growth)

By: Michelle Philippon

Some lessons are learned after years of blood, sweat, and tears. Some come late in life. Some need to be learned over and over. And others are learned on a...