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Choosing the Right Technology for Your Marketing Team

By: Ryan Miller

Let’s talk about what it means to be efficient as a creative professional for a minute. Efficiency is the ability to achieve maximum production with minimal wasted effort and energy...

Integrity in Sales

By: Sarah Salatin

Recently, I came across a post on LinkedIn advising sales professionals to meet their quotas by railroading their customers into closing deals prematurely. I strongly disagreed with this questionable business...

3 Reasons Why Company Core Values Matter

Core values are far more than just short statements or nice-sounding words that make your company look good. When articulated clearly, shared widely, and exemplified by the majority (if not...

COACT Associates to Exhibit at Midstory Gala “A City in Transit” in August 2019

On August 3, 2019, COACT Associates will be exhibiting at a local gala entitled “A City in Transit” at the downtown train station in Toledo, Ohio.   Hosted by the...

To Become a Diamond, You Must Go Through Fire

“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...

How to Convert Your Summer Sales “Slump” into 4th Quarter Success

By: Jason Rager

I’ve recently been hearing a lot of clients and prospects talking about how their prospects and customers “don’t make decisions in the summer” or how “summer is our slow time.”...

4 Fun Ways to Welcome a New Employee to Your Organization

How do you make a new employee feel welcome on their first day? Although the entire employee onboarding process is important, first impressions can set the stage for how a...

5 Ways to Get Your Employees Engaged in Your Company’s Social Media

By: Anna Wagenhauser

Social media marketing may seem overwhelming, especially if your business has been operating for years without the help of Facebook, LinkedIn, and Instagram. But in today’s day and age, generating...

A Step-by-Step Guide to Selling to & Winning Business from Large Corporations

Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...

Market Entry Strategies: Building a Strategic Growth Matrix

By: Jason Rager

Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...