Pollution, Privacy Policies, and the Future of Marketing in the Digital Age
By: Anna Wagenhauser
When I started working in marketing almost six years ago, the strategies for engaging an audience weren’t all that different from what we use today. I was an intern at...
Do You Need a WordPress Page Builder Plugin?
By: Kyle Sampson
In recent years, WordPress has arisen as one of – if not the – most popular content management systems (CMSes) in the world. Personally, this is my favorite CMS since...
How to Consistently Have Good Timing in Sales
I’m sure you’ve heard the phrase “location, location, location,” but I’d like to take a look at the sales equivalent: “timing, timing, timing.” As a salesperson, my favorite thing to...
Choosing the Right Technology for Your Marketing Team
By: Ryan Miller
Let’s talk about what it means to be efficient as a creative professional for a minute. Efficiency is the ability to achieve maximum production with minimal wasted effort and energy...
To Become a Diamond, You Must Go Through Fire
“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...
5 Ways to Get Your Employees Engaged in Your Company’s Social Media
By: Anna Wagenhauser
Social media marketing may seem overwhelming, especially if your business has been operating for years without the help of Facebook, LinkedIn, and Instagram. But in today’s day and age, generating...
Wake Up from Your SEO Nightmare
By: Jennifer Nietz
Let me guess: If you go through your email or your junk email, you probably have an email sitting in there from an individual at an unknown company telling you...
The Ultimate Guide to Building a Successful Brand: Part 2
In our last post, I defined branding and all the steps you can take to become successful. But what happens when these steps are not taken, and a brand fails?...
The Ultimate Guide to Building a Successful Brand: Part 1
Coca-Cola. McDonald’s. Walmart. These brands are etched in our minds with their rich history and iconic imprint in business and society. Branding is all around us. Branding can be experienced...
Master Manipulators
Brand is personality; it’s human; it leaves an impression; it’s a voice calling out in the market wilderness longing to build awareness, but most of all, brand is perception. You...