Category: Insights

4 Personal & Professional Lessons I Learned from Marathon Training

By: Elizabeth Tapyrik

If you would have told me five years ago that I would be running marathons, I would have laughed.  I could barely get through a mile jog without being completely...

Why You Should Consider Using an Outside Resource During an Economic Recession

By: Michelle Philippon

Back when I was a senior in college, I thought I’d graduate with the world as my oyster. But then I graduated, and the economy imploded. That’s right, folks: I...

Integrity in Sales

By: Sarah Salatin

Recently, I came across a post on LinkedIn advising sales professionals to meet their quotas by railroading their customers into closing deals prematurely. I strongly disagreed with this questionable business...

3 Reasons Why Company Core Values Matter

By: Michelle Philippon

Core values are far more than just short statements or nice-sounding words that make your company look good. When articulated clearly, shared widely, and exemplified by the majority (if not...

To Become a Diamond, You Must Go Through Fire

By: Michelle Philippon

“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...

How to Convert Your Summer Sales “Slump” into 4th Quarter Success

By: Jason Rager

I’ve recently been hearing a lot of clients and prospects talking about how their prospects and customers “don’t make decisions in the summer” or how “summer is our slow time.”...

A Step-by-Step Guide to Selling to & Winning Business from Large Corporations

By: Michelle Philippon

Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...

Market Entry Strategies: Building a Strategic Growth Matrix

By: Jason Rager

Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...

D + 1: How to Have an Effective Project Planning Process

By: Mark Frasco

When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...

How to Implement a Competitive Intelligence Process to Grow Your Business

By: Nathan Wolf

A few weeks ago, I talked about the importance of gathering competitive intelligence and how you can use it to enhance your competitive advantage. For today’s post, I’m going to...

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