Category: Business Growth

Market Entry Strategies: Building a Strategic Growth Matrix

Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...

D + 1: How to Have an Effective Project Planning Process

By: Mark Frasco

When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...

How to Implement a Competitive Intelligence Process to Grow Your Business

By: Nathan Wolf

A few weeks ago, I talked about the importance of gathering competitive intelligence and how you can use it to enhance your competitive advantage. For today’s post, I’m going to...

Wake Up from Your SEO Nightmare

By: Jennifer Nietz

Let me guess: If you go through your email or your junk email, you probably have an email sitting in there from an individual at an unknown company telling you...

Competitive Intelligence in Marketing and Sales

By: Nathan Wolf

In every B2B environment, there exists a competitive playing field where companies are battling for market dominance among their competitors. Each respectively has a game plan for their go-to-market strategy...

Pursuing a Dream: 3 Lessons from a Part-Time Musician

By: Anna Wagenhauser

Growing up, my parents told me: “Do what you love, and the money will follow.” I think they were surprised, however, when my identical twin, Chloe, and I decided to...

The True Story Behind ABM and 5 Steps to Develop Your Own “ABM” Strategy

By: Jennifer Nietz

If you are like me, you probably get 10 emails a week from marketing solution providers trying to get you to engage with them on the “perfect account-based marketing (ABM)...

Take It Easy This Holiday Season

By: Anna Wagenhauser

We’re all guilty of this. In today’s fast-paced business climate, it’s easy to get caught up in the to-do lists of the day and forget to take time for rest...

Thanks Giving

By: Mark Frasco

On my first anniversary of employment and every anniversary and major event in my career for over six years, Dan Ruple, the president of Metropolitan Supply, wrote me a personal...

FABTECH 2018 Recap: The Future of Metal Forming, Fabricating, Welding & Finishing

By: Ashleigh Hotz Christian Pokrywka Jennifer Nietz Richie Gibson

The COACT Associates team was excited to attend this year’s FABTECH from November 6-8, 2018, at the Georgia World Congress Center in Atlanta. FABTECH is North America’s largest metal forming, fabricating, welding...