To Become a Diamond, You Must Go Through Fire
By: Michelle Philippon
“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...
How to Convert Your Summer Sales “Slump” into 4th Quarter Success
By: Jason Rager
I’ve recently been hearing a lot of clients and prospects talking about how their prospects and customers “don’t make decisions in the summer” or how “summer is our slow time.”...
A Step-by-Step Guide to Selling to & Winning Business from Large Corporations
By: Michelle Philippon
Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...
Market Entry Strategies: Building a Strategic Growth Matrix
By: Jason Rager
Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...
D + 1: How to Have an Effective Project Planning Process
By: Mark Frasco
When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...
How to Implement a Competitive Intelligence Process to Grow Your Business
By: Nathan Wolf
A few weeks ago, I talked about the importance of gathering competitive intelligence and how you can use it to enhance your competitive advantage. For today’s post, I’m going to...
Wake Up from Your SEO Nightmare
By: Jennifer Nietz Michelle Philippon
Let me guess: If you go through your email or your junk email, you probably have an email sitting in there from an individual at an unknown company telling you...
Competitive Intelligence in Marketing and Sales
By: Nathan Wolf
In every B2B environment, there exists a competitive playing field where companies are battling for market dominance among their competitors. Each respectively has a game plan for their go-to-market strategy...
Pursuing a Dream: 3 Lessons from a Part-Time Musician
By: Anna Wagenhauser
Growing up, my parents told me: “Do what you love, and the money will follow.” I think they were surprised, however, when my identical twin, Chloe, and I decided to...
The True Story Behind ABM and 5 Steps to Develop Your Own “ABM” Strategy
By: Jennifer Nietz
If you are like me, you probably get 10 emails a week from marketing solution providers trying to get you to engage with them on the “perfect account-based marketing (ABM)...