How Purpose-Led Design Drives Meaningful Results
By: Michelle Philippon
What Venmo, Chanel’s Little Black Dress, and an Australian Train Company Have in Common “Design is intelligence made visible.” – Alina Wheeler It’s amazing, really, when you think about all...
4 Personal & Professional Lessons I Learned from Marathon Training
By: Elizabeth Tapyrik
If you would have told me five years ago that I would be running marathons, I would have laughed. I could barely get through a mile jog without being completely...
Why You Should Consider Using an Outside Resource During an Economic Recession
By: Michelle Philippon
Back when I was a senior in college, I thought I’d graduate with the world as my oyster. But then I graduated, and the economy imploded. That’s right, folks: I...
3 Reasons Why Company Core Values Matter
By: Michelle Philippon
Core values are far more than just short statements or nice-sounding words that make your company look good. When articulated clearly, shared widely, and exemplified by the majority (if not...
To Become a Diamond, You Must Go Through Fire
By: Michelle Philippon
“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...
How to Convert Your Summer Sales “Slump” into 4th Quarter Success
By: Jason Rager
I’ve recently been hearing a lot of clients and prospects talking about how their prospects and customers “don’t make decisions in the summer” or how “summer is our slow time.”...
A Step-by-Step Guide to Selling to & Winning Business from Large Corporations
By: Michelle Philippon
Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...
Market Entry Strategies: Building a Strategic Growth Matrix
By: Jason Rager
Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...
D + 1: How to Have an Effective Project Planning Process
By: Mark Frasco
When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...
How to Implement a Competitive Intelligence Process to Grow Your Business
By: Nathan Wolf
A few weeks ago, I talked about the importance of gathering competitive intelligence and how you can use it to enhance your competitive advantage. For today’s post, I’m going to...