4 Personal & Professional Lessons I Learned from Marathon Training
By: Elizabeth Tapyrik
If you would have told me five years ago that I would be running marathons, I would have laughed. I could barely get through a mile jog without being completely...
Why You Should Consider Using an Outside Resource During an Economic Recession
Back when I was a senior in college, I thought I’d graduate with the world as my oyster. But then I graduated, and the economy imploded. That’s right, folks: I...
3 Reasons Why Company Core Values Matter
Core values are far more than just short statements or nice-sounding words that make your company look good. When articulated clearly, shared widely, and exemplified by the majority (if not...
To Become a Diamond, You Must Go Through Fire
“A diamond doesn’t start out polished and shining. It once was nothing special, but with enough pressure and time, becomes spectacular.” – Solange nicole How are diamonds made? According to...
How to Convert Your Summer Sales “Slump” into 4th Quarter Success
By: Jason Rager
I’ve recently been hearing a lot of clients and prospects talking about how their prospects and customers “don’t make decisions in the summer” or how “summer is our slow time.”...
A Step-by-Step Guide to Selling to & Winning Business from Large Corporations
Got to pay your dues if you wanna sing the blues And you know it don’t come easy. -Ringo Starr, “It Don’t Come Easy” I remember the first meeting I...
Market Entry Strategies: Building a Strategic Growth Matrix
By: Jason Rager
Here at COACT, we are often deployed as part of a new product/service launch strategy. In my experience, there are four types of market entry environments (illustrated below): Existing Product/Service...
D + 1: How to Have an Effective Project Planning Process
By: Mark Frasco
When my family and I arrived in Ohio, we settled into a two-bedroom, quad-plex condo. Our unit was on one end. Our neighbors were an elderly couple, Roger and Nora...
How to Implement a Competitive Intelligence Process to Grow Your Business
By: Nathan Wolf
A few weeks ago, I talked about the importance of gathering competitive intelligence and how you can use it to enhance your competitive advantage. For today’s post, I’m going to...
Wake Up from Your SEO Nightmare
By: Jennifer Nietz
Let me guess: If you go through your email or your junk email, you probably have an email sitting in there from an individual at an unknown company telling you...