COACT President & Founder Mark Frasco to Speak at FABTECH 2021
Toledo, Ohio – July 30, 2021 – COACT Associates is pleased to announce that FABTECH has invited Mark Frasco, President & Founder of COACT Associates, to be a speaker at its annual conference in Chicago, IL, from September 13-16, 2021. This will be Mark’s seventh consecutive year speaking at the conference.
His session, titled “Business Builders: Make Business Development a Competitive Advantage,” will feature a framework for the business growth leader to work in, creating the loose-tight structures that will make business development and marketing a competitive advantage in the marketplace.
Business growth has a lot more to do with process than it does technique. High-performing business development and marketing functions feature strong performance management structures. Unlike other organization functions, it is difficult to identify the critical inputs and desirable outputs and the talent, feedback, tools, and processes that produce quality business growth deliverables, clearly differentiating the business.
“The best time to think strategically about business growth is when you’re growing,” Mark said. “This session will help you install a simple but powerful framework of developing and maintaining meaningful relationships with high-value targets.”
Mark’s reputation for cultural transformation, business growth, and turnaround activities has uniquely positioned him as a trusted advisor and coach to leaders of Fortune 500 companies, as well as small entrepreneurial enterprises. With over 30 years of experience in business leadership and organizational development, Mark is a subject matter expert in the metal fabrication, process equipment, and consulting engineering markets.
The session will take place Monday, September 13, 2021, from 10:30 am to 12:00 pm in booth D46441. You can register for it here.
For more information about FABTECH or to schedule a meeting with COACT at the show, please get in touch with COACT’s Manager of Sales, Sarah Salatin.
Manager of Sales