Weekly Opportunity Highlights
May 11 – May 15
We are built for this.
3, 2, 1, Takeoff!
One of our metal fabrication clients just completed its third round of interviews, including a customer site visit to their location to supply parts to a major space program. Our introduction contacts, discovery meeting facilitation, and personal touch with handwritten notecards have positioned our client for contracts that could launch them into a new orbit… yes, we just said that.
Our client, a member-owned buying group, continues to enjoy an influx of new member-owners. For nearly ten years, COACT has assisted in attracting industrial distributors to our client’s business model. After nearly two years of quality interaction, this week we were able to position a strategic distributor to join the network.
Sign In, Please
An industrial, construction equipment client, is receiving high levels of interest from the market in their parts and service portal. Buyers are looking for easy ways to purchase service and repair parts. We are setting up meetings for their professional sales team to get online, engage with buyers, setting them up on the portal, and talking with them about their programs for new equipment. Nice way to break ground as new relationships are developing.
One of our technology clients was introduced to a hospitality system with over 120 locations. Once we described the dramatic difference our client’s solution provides the prospect went from not interested, to curious, to engage in implementation and pricing conversations. Next? Sign here, please.
“But There’s a Free Trial”
A high-value target in the retail space engaged with haste, once hearing about the features and pricing of our client’s solution. Timing was good, the target was experiencing poor results from a current supplier – we didn’t even get the chance to mention this month’s offer for a free trial.
Timing is Everything
An agency client of ours has moved into Discovery Phase with a significant metal fabrication house. The owner stated that they were investigating potential partners and that the call came at a perfect time. He is interested in an introduction conversation and proposal for services.
Many of our clients take advantage of our video production capabilities. One of our highest value deliverables is often customer advocacy video. What our clients’ say or what we say about them is useful, but what their customers say about them; well, that is gold. An advanced manufacturer was interested in learning more about a metal fabrication client of ours. We forwarded a customer advocacy video to the prospect. Now, our client is actively engaged with onboarding a new customer… undoubtedly, an advocate of the future.
Another quality interaction we are often to produce for our clients is an e-book, or professionally prepared research. A prospect in the automotive industry for a service client of ours, visited our client’s website and downloaded an e-book that we produced. Our website and email analytics tools “tipped” our business development team that the prospect was highly engaged in our client’s materials. We made a call to the prospect and a meeting was arranged for a detailed discovery call.
One of client’s hosts an online textbook, a library of technically juried industry articles and research. We have refined the base website and developed a series of quality interactions with high-value targets. The goal is to attract advertising and produce greater interaction with the website. This past week, a new advertiser is engaging and will place an ad for a technical professional. Someone will be hired soon.