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Drop the Rope!

Drop the Rope!

By: Mark Frasco
As a young salesperson, I didn’t know much, but as the oldest of three brothers, I knew how to win an argument. I went to great lengths to wield my...


Fearless

By: Mark Frasco

It took us a couple of years, but early in our development, COACT created what we call a Vision Document. We came together as a group and completed the important...

One Day at a Time

By: Mark Frasco

I was not the best K-12 student. I attended a public school in a nice middle class neighborhood in Southern California. Both of my parents worked, very unique for those...

The Ultimate Guide to Maximizing Your Trade Show Results: Strategies and Tips for a Successful Trade Show?

By: Jennifer Nietz

Trade shows are a crucial part of marketing and sales strategies for businesses. They provide an opportunity to connect with new prospects, showcase products and services, and network with industry...

Action will delineate and define you. – Thomas Jefferson

By: Mark Frasco

I recently finished reading a biography of our third president, Thomas Jefferson: The Art of Power, by Jon Meacham. Of course, most red-blooded Americans know that he wrote the Declaration...

We’ve got more than we can handle…

By: Mark Frasco

This will seem obvious to you, once you think about it; the best time to grow your business is when you don’t need to. My business is in the business...

We tried that… it didn’t work.

By: Mark Frasco

Thomas Edison said, “Many of life’s failures are people who did not realize how close they were to success when they gave up.” Think about it. How many meaningful successes...

Flip the script: Leads vs. Strategic Growth?

By: Jennifer Nietz

Business growth is in high demand. With a softening economy, all businesses are looking for ways to gain more business opportunities, and they are looking for ways to develop more...

AI and Business Development

By: Jennifer Nietz

You may be wondering; will AI replace business development?  The short answer is no! However, we believe that a business development team that doesn’t embrace AI will be replaced by...

How to be Extraordinary in Work and Life: A Review of The Fred Factor by Mark Sanborn

Everything we do in our day-to-day lives could very well be seen as “ordinary.” We wake up, get ready for work, embark on our morning commute, accomplish tasks at the...

Pollution, Privacy Policies, and the Future of Marketing in the Digital Age

By: Anna Wagenhauser

When I started working in marketing almost six years ago, the strategies for engaging an audience weren’t all that different from what we use today. I was an intern at...