Identifying Your Competitive Advantage

In this video, learn how to identify what makes your organization stand out from your competition… and how to translate this into strategies that appeal to your customers and your target markets.

Identifying Your Core Competencies

In this video, we explore how all organizations who have been successful have developed core competencies to help them survive – and even thrive – in the market.

Identifying Your Driving Force

In this video, we explore how your organization can identify its driving force.

Strategic Alignment Framework

In this video, we discuss how you can create meaningful, sustainable change in your organization.

Building a Strategic Growth Matrix

In this video, we discuss how you can build a strategic growth matrix to plan your growth initiatives and strategy over time.

Creating Rhythms of Change

In this video, we discuss how you can build accountability, transparency, and organizational change in your company with the RPM method: review, preview, and make decisions.

Strategic Architecture

In this video, we outline the idea of Strategic Architecture to define business growth systems in your organization.

The Seven Rules of Building Demand

In this video, we outline the seven rules of building – and successfully executing – demand generation for your company.

How to Improve CRM Adoption

In this video, we outline how you can improve a CRM adoption for your company.

Building a Customer Advocacy Philosophy

In this video, we discuss how building a customer advocacy philosophy is one of the most powerful selling tools for B2B companies.

Homogeneous Marketing

In this video, we outline how Homogeneous Marketing is used to increase conversations.

5 C's of Selling with a SPIN

In this video, we outline a question-based selling process, 5 C’s… with a SPIN.

Building Your Arena

In this video, we discuss ‘Building Your Arena’ - build a space where you know what the prospect knows, and the prospect knows what you know to move the selling process forward.

Must Airs

In this video, we discuss “must airs” – the elements of your sales communication that must air in the market to truly differentiate your company from your competition.

Buyer Modes

In this video, we discuss the 4 different buyer modes that buyers go through when they think of the various products and services that they buy.

TIP Report & Forecasting

In this video, we outline what a TIP Report is and how it is used in forecasting potential revenue in the sales cycle.

Overcoming Resistance

In this video, we address a formula for change – how one can overcome resistance to buy using D V F > R.

Stalled Sales Toolkit

In this video, we address the reasons to develop and implement a Stalled Sale Tookit and how it can help keep proposals on track to close.

The Power of the Note

Who writes handwritten notes anymore? It’s a lost art, or is it? Listen as Mark discusses how a simple, personalized note can change the way your prospects feel about you.

Experience Solheim at Inverness

View this aspirational video where Inverness Club envisions itself as the home of the 2021 Solheim Cup, which matches the best players from the United States against the best from Europe.

It Matters Where You Make It

The Toledo Region is a place where you can have it all. We are a strong community defined by our great Midwest culture and strong work ethic. People are coming from around the country and around the world to attend world-class events in Toledo, Ohio.

Value Propositions

In this video, we address how value propositions are much more than Features, Advantages, and Benefits.

Sales Funnels

We outline what sales funnels are and how it can help organize where the prospect or opportunities lie.

Installing Waves of Business Growth

Learn about the key elements that will serve as building blocks to a more strategic and sustainable business growth process.

Knowledge Management

In this video we outline the steps to gain a competitive advantage through Knowledge Management.

Keeping Score

In this video we focus on the importance of Keeping Score in areas of your business.

Opportunity Filters

In this video we outline what Opportunity Filters are and how they are used.

Process Solution to Business Growth

In this video, we identify several key aspects of a Process Solution to Business Growth.

Buyer Types

We characterize 4 different Buyer Types in a buying system that influence how to position your sell for the best results.

Specialization of Task

Learn how to break down and analyze the various stages of the sales continuum to establish focus on the demand side of your operations.

Developing Trust

Learn how to build trust through regular frequency and interaction, identified and shared goals through 2-way communication, and overall integrity.

Christmas Card Marketing

Timing in B2B sales is the hardest variable to manage. Learn how to stay top of mind by being memorable and eliminating the variable of timing altogether.

Atlanta AGC 2016

COACT Founder and President, Mark Frasco, speaks on Business Builders: Making Waves in the Market.

Atlanta AGC 2016 (Full Presentation)

COACT Founder and President, Mark Frasco, speaks on Business Builders: Making Waves in the Market.