August 2017 – COACT Successes
Melanie Garza - Director of Strategy & Growth
Fast Start-Up and Campaign Pep for Major Trade Show for New POS Client
A recent start-up client for COACT has put together an offering that has never been done before in the POS market. This first offering of its kind was a huge hit at a trade show this year.
COACT put together a fully functional landing page and marketing campaign designed to attract channel partners to the client’s booth.
COACT’s efforts could lead to a significant, reoccurring list of partners for the client.
COACT Introduces Large Engineering, Procurement, and Construction Management (EPCM) Client to One of Nation’s 15 Top Health Systems
As a result of several introductory calls by the COACT team, one of the nation’s 15 top health system’s capital acquisitions leadership team will be meeting with a COACT client, a large EPCM firm. The meeting will be held regarding key capital projects and holding an open capabilities discussion.
By determining mid- to large- regional players in the key regional markets, COACT has been able to break into the top regional healthcare players for capital projects. The opportunity will capitalize on the COACT client’s experience in the market, and assist in proving value add.
COACT Arranges Design Services Meeting with IoT Firm for International Project
One of the largest IoT players in the market responded to a meeting request sent via email regarding design services. They have potential needs around a Q4 project in mid-Mexico that they are potentially looking for resources to lead.
The COACT client is a full-service EPCM firm with international offices and is able to provide full-scale support for capital initiatives. As a result of COACT’s email, the timing and message were ideal to reaching the decision maker and arranging the meeting to discuss the client’s interest in the project scope, as well as determine fit.
The client expects to bid the greenfield project in Q4 of 2017 or Q1 of 2018 and will be maintaining the relationship opportunity COACT developed.
Regional Economic Development Group is Introduced to Top 100 Food/Soft Drink Manufacturer for Attraction Campaign
Attraction efforts within the growing food industry lead to an top 100 food and soft drink manufacturer expressing interest in a regional development initiative. In economic development, it is important to develop awareness of key regional assets for ideal industries, and through the attraction work COACT provides, this client secured a conversation with a top 100 manufacturer to discuss available properties and potential interest in the existing assets.
As a result, the economic development agency connected the manufacturer to several local teams and will follow up in the next few months on how the project is progressing.
Long-Time COACT Client Has Record-Breaking Turnout at Industry Tradeshow
A long-time COACT client had a record turnout at their dealer conference at a recent trade show. COACT was integral in the pre-show planning and in running a fully integrated promotion through sales efforts, email campaigns, newsletter distribution, social media, and e-vites.
With standing-room only at the event, the COACT client was able to expand awareness of the products being offered and generally pull off a great event.
Metal Fabrication Firm Sees New RFQs Grow Significantly
A COACT client received several new RFQs last month and has seen their monthly new RFQs expand significantly since engaging with COACT. The prequalification of accounts has also been important as many of these RFQs are coming from potentially long-term, repeat customers.
COACT Client Celebrates 2 Years & Over $300,000 Worth of Closed Business
A machining client just recently celebrated their two-year COACT anniversary. Their partnership with COACT has brought them over $300,000 worth of closed business. By utilizing a fully integrated marketing and sales approach, COACT has been able to help them grow their business by 10%.
COACT Industrial Client Experiences High-Value Target Success
COACT arranged an introduction meeting for one of their industrial clients with one of the client’s key high-value target markets. The relationship is now moving forward with an NDA in place and future quoting potential.