It’s Not Just a Spark

Jennifer Nietz - Director of Operations


I was on just the other day and came across an article called, “Feeding the Mechanisms that Drive Innovation” written by contributor Enrique Dans.  The first paragraph really was fascinating to me.

“There’s a powerful myth that many people continue to believe in: that innovation comes about through a flash of inspiration, a “Eureka!” moment. In reality, innovation is fed by a constant diet of relevant and up-to-date information that can be reused and recombined to give shape to new ideas.”

Relevant and up-to-date information – that got me thinking, what sources out there are actually relevant? We are bombarded every day with online sources like LinkedIn and Twitter that constantly feed us articles.  Then even sites like or, or individual contributors that write thoughts and opinions – is their information relevant? Is it up to date?

Further on in his article, Dans digs a little bit deeper into what this information is. It’s the data and information that surrounds us every single day in our careers.  Think for a moment: How often you actually digest this information?  Did you ever think if this data was compiled, reviewed, and analyzed on a regular rhythm, you might start to get some ideas and therefore start innovating?

Here at COACT, we are starting a rather large initiative on data – we have scores of data points that come in and out of our systems daily.  It is important that this data is organized, classified, and accessible to those in the company.  As we embark on a project like this, it is exciting to think in just a short period of time, our teams are going to have a place they can go to get that “relevant and up-to-date information.”

Dans’s vision for the ideal workshop is something that I respect and inspire to instill in our culture at COACT.  His vision states, “My vision of the ideal business is a place where people are constantly looking for, classifying and digesting information, whose workers aren’t just “doing a job” but instead are so passionate about what they do that they want to keep up to date about trends in their field, to be experts and to keep their brains active by constantly taking new information on board.” This vision is so powerful, and as a leader, I can’t think of a better environment than the one he speaks of.

Information innovates, so why not create a culture of information overload in an organized and concise manner?

I would have to believe that sky is the limit in a culture like this.

Questions or comments? Please contact Jennifer Nietz at