Build a Giving Culture

Megan Watson - Business Development Specialist

December 2014 – Every year on Thanksgiving, my parents and I would finish the evening with a Christmas movie, starting the Christmas season. This year we watched one of my favorites, How the Grinch Stole Christmas. I love the story of how the Grinch’s heart was two sizes too small and how Cindy Lou Who shares some of the holiday spirit with the mean ole’ Grinch and changes his heart. As cheesy as that may sound, there really is a lesson that can be learned from the small girl from Who-ville. The spirit of Christmas is much more than giving presents; it is about showing compassion and love to those who need it most.

I love the Christmas season; from shopping for presents to decorating the house, I enjoy everything about it. My favorite part has always been seeing people come together and give back to their communities. Whether they are volunteering at a soup kitchen, participating in clothing or food drives, or giving monetary donations, there is a giving spirit that makes Christmas special. Reflecting on the past year and giving thanks for our success and learning from our mishaps. This is also the time where we count our blessings and share those blessings with others.

Throughout this year at COACT, I’ve been so proud of how we served others in need. We volunteered at our local Ronald McDonald house; helped clean up a city park with United Way; donated to several food and clothing drives; and this Christmas we adopted a family to help with their wish lists. I enjoy participating with my coworkers and knowing that I am a part of a company that cares about its community and supports our efforts.

This then got me to thinking about how a giving culture affects a company.

As an employee of a company that gives back, it motivates me to grow professionally and personally. I believe it creates an atmosphere where people want to work and want to help. Employees take more pride in a company that they enjoy working for and are more successful when they are satisfied with their efforts. This shows when we are volunteering as a company and working as a team to build relationships in our community. I think many of my coworkers channel the same compassion for serving our community as they do when working for our clients, and that is contagious.

This is my challenge… to keep this spirit growing, whether during this holiday season or throughout the upcoming year, make it an initiative to serve our community. Continue this Christmas season of giving and channel our inner Cindy Lou Who! Dr. Seuss said it best: “Maybe Christmas doesn’t come from a store, maybe Christmas, perhaps, means a little bit more.”

Merry Christmas!

Questions or comments? Please contact Megan Watson at