Flying into 2014!

Jennifer Nietz - Manager of Operations

January 2014 – For anyone that has been to my profile on, you will see that my background and education is in Aviation Management.  Five years ago, when I was looking for a new career I ventured out of the industry as I saw it to be in a decline.  However, over the last several months, I have noticed that a lot of our campaigns are seeing success in the Aviation and Aviation Parts industries.  Our clients are getting opportunities with some of the industries’ biggest players including Boeing, Pratt and Whitney, GE Aviation, and Cessna.  I am happy to report this month that this industry is seeing some major gains and is very favorable for pursuit in 2014.

Over the last five years leading up to 2013, growth has been very slow; growth of only .6% annually.  However, over the next five years from 2013-2018 growth is expected to hit 3.8% annually, according to IBISWorld.  This confirms some of what we are feeling in our work at COACT.  They are predicting demand from both domestic airlines and international airlines.  Domestic airlines will be looking to upgrade old fleets and will be looking for environmentally friendly equipment.  International airlines tend to make purchases of larger aircraft which have more parts (obviously!) and result in a higher dollar amount for their producers. The key demand indicator that is declining is federal spending.  Federal spending will decrease over the next 5 years but they are anticipating there will still be enough demand in the private sector for growth.

Who should you target?  There are several top industry players that I would recommend as additions to your 2014 business development efforts:

  1. The Boeing Company – Holds 40.1% of the market share.  This organization is extremely hard to dive into and takes a lot of time to locate key decision makers.  Confirming their location and going the extra mile for a personal touch will really help out.
  2. United Technologies
  3. Lockheed Martin Corporation – Great organization however with the decrease in federal funding I may not use all my resources here.
  4. GE Aviation
  5. Northrop Grumman
  6. Textron
  7. General Dynamics

One more image that I would like to pass along would be the distribution of aviation establishments across the country. California and Texas are hot beds for this type of manufacturing activity, so make sure you can effectively support work in these areas.

Questions or comments? Please contact Jennifer Nietz at