Industry Report – Planning Season

Jennifer Nietz - Manager of Operations


October 2013 – Feeling the crunch?  Planning season…what are you going to do as a leader to plan for 2014? Where are you going to grow in 2014?  What is your growth and sales strategy going to be?  How do you begin to develop and define a target market?

I came across a new source within the past couple of months that has provided our team great information regarding growth in the US and growth in manufacturing.  It is called Area Development (www.areadevelopment.com) and is an online resource that provides access and articles related to growth in the U.S. and specific regions. Recently there was an article published that I thought would be perfect to share. The article shares findings of a survey and study done on the top states for growth based on three distinctive areas, Business Environment, Labor Climate, and Infrastructure Access. As I summarize and review some of the findings, I hope you think about how you may incorporate some of the findings into your 2014 business development and marketing planning.

Top States for Doing Business 2013

  • Texas
  • Georgia
  • South Carolina
  • Alabama
  • North Carolina
  • Louisiana
  • Tennessee
  • Florida
  • Mississippi
  • California

 

Here at COACT we are seeing an increase in opportunities for our clients in the Georgia, Alabama, and Louisiana markets that would confirm the findings here. These states are big for automotive and chemical manufacturing.

Overall Infrastructure & Global Access

Overall Rank

  • Tennessee
  • Georgia
  • Texas
  • Illinois
  • South Carolina
  • Alabama
  • Indiana
  • North Carolina
  • Ohio

 

When I was reviewing this particular finding I was a bit surprised that Tennessee pulled out the number one spot for overall infrastructure access. You may be as surprised but there are many areas that are involved with defining infrastructure and global access. Those areas include…Rail and Highway Accessibility, Certified Sites/Shovel-Ready Programs, Competitive Utility Rates, and Distribution and Logistics Access. These states are also going to be the most attractive to those building large manufacturing facilities.

While this was a brief overview, I would recommend you spend some time with the full article on Area Development’s main page. I think research into resources like Area Development is a critical component to a successful sales and marketing program.  It will help your sales team really define the best target markets and regions that are experiencing the most growth.

Questions or Comments? Please contact Jennifer Nietz at jnietz@teamCOACT.com.