“We choose to go to the moon in this decade.”

Mark Frasco - President


March 2013 – On September 12, 1962, President Kennedy spoke these words on a sweltering hot day on the Rice University campus in Houston, Texas. I was a couple of months short of my third birthday, and he was fourteen months from a premature end to his presidency and life.

On July 20, 1969, Apollo 11 commander, Neil Armstrong became the first man to walk on the moon. Not many, who were old enough to remember, will forget that moment when the world stopped to hear Armstrong’s words, as he made his first step on the moon, “That’s one small step for man, one giant leap for mankind.”

What one might vaguely remember, are all the preparatory missions, strategically designed to test various systems and outcomes, leading to the Apollo 11 mission. There were a number of challenges, lives lost and celebrations of success along the way, but all were designed and sequenced toward a common vision – to deliver a man to walk on the moon.

Certainly, business growth is not as monumental a task as putting a man on the moon, but there is something to learn here. First, all great efforts, anything worth striving toward, must be clearly understood by all who are tasked with helping make it happen. In business speak, we call it shared vision – a compelling, ennobling idea of the future. Kennedy was giving more than a speech in Houston; he was compelling citizens of the United States to share in his vision.

But, can you grow your business with only a shared vision? Not likely. Second, without a clear picture of your current state; what you are dissatisfied about; it is hard to expect meaningful movement toward your shared vision. In Kennedy’s speech, he communicated a shared concern and need to further our nation’s security and assure peace – the Russians were ahead of us and they were an unfriendly competitor.

So, we have identified that our current position is not desirable and a compelling vision is in place – let’s grow. Not yet. Third, every worthy effort needs a plan, including first steps that will accelerate momentum, away from your current state, toward your vision. Remember, a goal without a plan, is nothing more than a wish. It is advisable to focus on detailing your plan for the next 3-months, 6-months maximum. From there, commit to building detailed plans with a longer range.

Ten years ago, COACT was formed. It is sometimes overwhelming, when reminded all that we’ve accomplished for our people and our clients – in this decade. Our first client, who is still a client today, said it best. “COACT gave me hope that I could grow my business in a meaningful way.” In this tenth year of our journey, we remain true to our vision of building hope in businesses around the world that they too can strategically grow their businesses. We have a proud history, but there is yet more history to make – how about you?

To watch history and make some of your own, visit us at www.teamCOACT.com/TENyears.