Industry Report – Restaurant Chains

Jennifer Nietz - Manager of Operations


March 2013 – Do you currently sell a product or service to the restaurant industry? Then read on…

In 2012 the Restaurant Chain industry continued its long-term growth trends and is expected to continue this trend in 2013; growth is expected at 5.5% with total industry value at $57.6 billion according to IBISWorld.

This industry is saturated and individual organizations are looking at a couple of areas to maintain growth trends and to increase their competitive advantages:

  1. New Technology- We are finding in our work that chain restaurants are looking for ways to adopt new technologies to help with front of house and back of house operations. There is a lot of movement in increased technologies for order taking and customer interaction.
  2. Inventory Control – Controlling stock and reducing waste in a restaurant environment is critical to the success of a location. Systems to help manage and track stock will be a benefit to restaurants or systems around ordering will also be an asset.
  3. Workforce- Restaurants are going to be facing some tough challenges ahead with their full-time workforce, as a result of the Patient Protection and Affordable Care Act (PPACA or ObamaCare.) The education of PPACA is going to put stress on the industry, let alone significantly complicate decisions around staffing levels.

The market is dominated by a few major players. If you are looking to pursue this industry, you do not want to overlook these whales.

Corporation Darden Bloomin’ Brands CBRL Brinker International
Brands
  • Red Lobster
  • Olive Garden
  • Longhorn
  • The Capital Grille
  • Bahama Breeze
  • Seasons 52
  • Outback Steakhouse
  • Fleming’s
  • Bonefish Grill
  • Carraba’s Italian Grille
  • Roy’s
  • Cracker Barrel
  • Chili’s Grill & Bar
  • On the Border Mexican Grill & Cantina
  • Maggiano’s Little Italy
HQ Location Orlando, FL Tampa, FL Lebanon, TN Dallas, TX
Market Share 15.8 6.0 4.8 4.4