Sales Continuum

Are you dedicated to business growth?

This is not a trick question; the answer is more complex
than you might originally think.


Imagine the business growth system on a zero-to-ten sales continuum, where ten is making money. On that continuum, about seven is where you offer a proposal for your services or products. A successful proposal leads to an award, performing the work and taking payment… ten! At COACT, we call this seven-to-ten side of the business, the Supply Side.

On the Supply Side, you have made major investments – rightly so. This is where you service and manage your customer relationships and improve the value you deliver. Your people, highly refined processes and a performance system are dedicated and featured on the Supply Side. There are organizational charts, job descriptions, process flow charts, dash boards and spreadsheets to communicate and monitor progress and results.

We know that we need to strategically identify and increase demand to build a prosperous business system; however, as we reflect on our business model, we rarely find the same attention to detail and dedicated resources assigned to the zero-to-six activities on the sales continuum – the Demand Side.

At COACT, we specialize in bringing the same attention to detail and supplying dedicated talent to manage and work on the Demand Side of your business, as you have on the Supply Side. We have expertise in helping our clients develop the most decisive business growth strategies, we research high-value targets and help you select your future customers. Our marketing team designs awareness campaigns that our inside sales teams implement and manage – prospecting, pre-qualifying and positioning new business opportunities for your professional sales team to close.

Our business-to-business growth model is built around the concepts of opportunity costs and comparative and absolute advantage. We effectively deliver business growth opportunities to our clients with efficiency, causing your cost of sale to decline, with improved results.